Research On The Financing Mode Of Vanke Group

The real estate industry is an important pillar of China’s national economy,has a significant impact on China’s social economy and national life,and plays an irreplaceable role in social and economic construction and the development of national life.In the decades since the reform and opening up,China’s real estate industry has developed by leaps and bounds.The rapid development of the real estate industry is inseparable from a large amount of capital supply.Compared with other industries,the demand for capital is large,the financing channel is single,and the capital occupation cycle is long,so the demand for capital has always been high.Many problems have been accumulated in the financing process of the real estate industry.Therefore,in the past decade,the state has issued corresponding macrocontrol policies,established and improved the financial system of the real estate industry,and comprehensively controlled the investment,financing,development and construction of the real estate industry.With the frequent introduction of national regulation and control policies and the reasons for the financing characteristics of the real estate industry,the financing difficulty of China’s real estate enterprises has further increased,and the development of enterprises is facing many challenges.It is very important to solve the problems in the financing process of real estate enterprises,actively explore new financing channels,reduce financing costs,avoid financing risks,and choose a reasonable and suitable financing mode for real estate enterprises.Based on the literature of scholars at home and abroad,this paper defines the relevant concepts of financing,financing channels and financing mode,and expounds the traditional capital structure theory,modern capital structure theory and new capital structure theory.Combined with the financing characteristics,channels and problems of China’s real estate enterprises,this paper points out the influencing factors of the financing mode selection of real estate enterprises,and analyzes the financing mode of case enterprises.As a leading enterprise in the real estate industry,Vanke’s diversified financing model has been followed by other real estate enterprises.Taking Vanke as a case enterprise,starting from the environmental factors and financing risks as the influencing factors of the financing mode selection of real estate enterprises,this paper analyzes the financing environment,financial ability and financing mode of Vanke.Summarize the advantages of Vanke financing mode and point out the existing problems.Finally,from the perspective of responding to macro policies and improving the strength of enterprises,it shows that real estate enterprises should consider diversified financing modes when financing,and formulate corresponding financing strategies according to their own conditions and financing risks and costs.