Research On Influencing Factors And Promotion Of Customer Satisfaction Of Community Intelligent Express Cabinet Service

In recent years,online shopping has become an important trend of consumption and rapid growth,which put forward higher requirements for the cultivation and development of the logistics market.As the product of the Internet of things and express delivery,intelligent express cabinets are widely distributed in the community,which can effectively solve the problem of community delivery.However,as a new thing,there are still many problems with the service mode and content of the intelligent express cabinet.How to improve customer satisfaction with its service has become a common concern of the current intelligent express cabinet enterprises and consumers.Based on the customer satisfaction theory,this dissertation takes the community intelligent express cabinet as the research object,uses the Chinese customer satisfaction model for reference,the influencing factors model of customer satisfaction of Community Intelligent Express cabinet was established from four aspects: corporate image,perceived quality,perceived value,and service quality.Through questionnaire survey and using SPSS software,this dissertation analyzes the customer satisfaction of Community Intelligent Express counter,in the aspect of problems,we found that there are some problems such as low brand publicity,unreasonable cabinet design,disputed charge,unreasonable layout,low staff service level and less additional service.As for the influencing factors of customer satisfaction,we found that perceived quality has a significant effect on customer satisfaction,followed by service quality and corporate image,and finally perceived value.Based on this,operating companies should focus on the main influencing factors,focus on improving site selection,optimize hardware design,followed by improving brand image,strengthening personnel training,and improving additional services and other optimization measures.