Research On The Development Strategy Of G Securities Wealth Management Business

After more than 30 years of development since the establishment of China’s securities market in 1986,the securities industry has entered a new phase.In 2015,with the end of the "one-person-one-account" restriction in the securities market and the rapid development of "Internet plus securities",the traditional brokerage business has become highly homogenized and the number of brokerage firms has increased,resulting in increasingly fierce competition.Commissions,interest fees and other channel fee income dropped significantly.Securities brokerage revenue accounted for the proportion of the industry’s operating income also declined year by year,the brokerage business income continues to shrink.As zero commission and zero spread will become the general direction of the securities market,it is difficult to maintain the profitability and sustainable development of enterprises with traditional brokerage income.At the same time,with the increasing national income,the expansion of the high net worth group and the continuous improvement of the financial market,the residents,especially the high net worth group,have been improving their investment concepts,investor education has become effective,the concept of asset allocation has been widely accepted,and the importance of wealth management business has been highlighted.Therefore,this paper argues that it is imperative for securities companies to carry out wealth transformation.Taking G Securities,where the author works,as an example,this paper firstly combs and summarizes the research literature on wealth management business at home and abroad to provide relevant theoretical support for the future analysis and research of this paper.Based on this,this paper analyzes the conditions for G Securities company to transform and develop wealth management business.First,to make a comprehensive analysis of the external environment to conducting wealth management business of G securities,summed up the opportunities and threats,and then the classic wealth management mode at home and abroad were retrospect and concluded for reference,then analyzing the G securities internal environment and the present situation and problems of conducting wealth management business model,and summarizing the G securities internal strengths and weaknesses.Then,the SWOT matrix is used to comprehensively analyze the future strategies of G Securities,and the QSPM analysis method is used to select the most suitable strategic mode.On this basis,G Securities to develop wealth management business strategic design.Finally,based on the actual situation of G Securities Company and the above analysis and matching,this paper proposes specific paths and suggestions for optimizing G securities’ wealth management business.