A Study On The Developmental Strategy For Wealth Management Business Of ZS Securities Company

With the rapid accumulation of Chinese household wealth and the deepening consciousness of financial management, traditional saving way cannot satisfy people’s financial planning. The demanding for wealth management is increasing intensely. So, the space of the wealth management market is promising. The development of wealth management is fundamental for the economic transformation. It is helpful to build deeper, broader and more diversified capital market system and realize the healthy development of China’s capital market.In recent years, although China’s wealth management market develops boomingly, the wealth management industry is still in its infancy. It is not only failed to meet the market demand but also has some problems. Today, the development of the securities companies is still not balanced, revenue relies heavily on traditional brokerage business, and the correlation of the brokerage business income and the stock market is higher, leads to the periodicity and stability of the securities companies’ profits. Wealth management business lays the foundation of breaking the predicament of management, so as to realize long-term stable profit and become a great opportunities for securities companies.This paper is on the basis of the study of domestic and foreign literature and draws on the successful experience of wealth management institutions at home and abroad. It analyzes wealth management business of ZS securities present situation and existing problems with the help of ZS securities examples. And then, using macro development environment PEST makes analysis, Porter’s Five Forces model analyzes industry development environment, using SWOT analyzes ZS securities, and make comprehensive analysis the developmental environment of wealth management business of ZS securities. Taking wealth management business of ZS securities development as the basis, the author analyzes ZS securities market positioning; subdivides the developing strategies and marketing strategy.At last, wealth management business of ZS securities implementation safeguard measures are put forward.To sum up, this paper put forward some developing suggestions for wealth management business of ZS securities. ZS securities should expanding Chinese high net wealth group and takes family financial needs as the historical opportunity. Developing wealth management business to improve the profit model, so as to improve ZS securities business performance, market competitiveness and brand influence. All efforts are aims to lay a solid foundation for achieving the best investment bank of China.