Research On The Marketing Strategy Of NR Maternity Health Management Cente

With the development and development of society,health awareness is gradually enhanced,and more and more attention is paid to the health problems of pregnant women and newborns.However,due to the constraints of geographical,educational level,health status,age and other factors,the understanding and mastery of maternal health knowledge are very different.Maternal health management center is the base of health education during pregnancy and perinatal period,which is an important part of health care during pregnancy and perinatal period.In recent years,with the national development opportunity of "healthy birth and healthy education" and "three comprehensive liberalization",the maternity education industry has developed rapidly,and not only the scale,quantity,service level and quality have been greatly improved.Maternity education industry in China has just started,after the development of recent years,has gradually become mature.However,due to the development of emerging industries,their professional degree and service level is uneven,lack of norms and standardized management,resulting in a lot of marketing problems.This thesis has eight parts,according to the "basic principle","status analysis","problem-results" thinking analysis of NR maternal health management center marketing strategy and strategy.Based on 4Ps theory,using STP theory,PEST analysis and SWOT analysis,the marketing environment,marketing status and existing problems of NR Maternal health Management Center are deeply studied,the centralized differentiated marketing strategy is formulated,and the optimization suggestions of marketing strategy are put forward on this basis.And from the human resources,funds,technology several aspects of the safeguard measures;It is hoped that this thesis can provide theoretical and specific guidance for the development of maternal health management center at the marketing level,provide reference for other maternal education institutions,and promote the development and growth of China’s maternal education industry.