Research On The Evaluation And Promotion Strategy Of Hotel Employees’ Professional Identity

The hotel industry occupies a decisive position in the tourism industry.The tourism industry often talks about eating,wearing,living,traveling and shopping,and the hotel industry plays a very important role in the tourists’ eating,wearing,living,traveling and shopping.At the same time,as an important supporting service facilities in the tourism scene,the hotel has formed a very large industrial scale in China.The hotel industry is a labor-intensive industry,so talents are an important pillar of hotel enterprises in market competition.Taking the employees of J hotel group as the research object,this study adopts the methods of literature research,questionnaire survey,field interview and statistical analysis.Firstly,it makes a differentiation analysis and Research on the on-the-job employees of Jiangxi J Hotel Group in eight aspects: gender,age,education,position,marital status,working time,hotel star class and corporate culture;Secondly,it makes a descriptive mean analysis on the level of professional identity of J Hotel Group employees;Thirdly,it makes an exploratory study on the influencing factors of J Hotel Group employees’ professional identity.The following conclusions are drawn:First,at present,the overall professional identity level of J Hotel Group employees is not high.The current average is 2.9761,which is lower than the median value of 3.They are in the training period of professional identity.Second,the professional identity of employees of J Hotel Group has significant differences in gender,age,education,position,hotel star,length of employment,marriage status and acceptance of different corporate culture.Third,the influencing factors of J Hotel Group employees’ professional identity are analyzed from three dimensions: self-identity,organizational identity and institutional identity.It is found that employees pay different attention to the three dimensions of influencing factors.According to the average value,the three dimensions are sorted as follows: organizational identity > institutional identity >self-identity.