| The new generation of information technology technology is widely used in the prevention and control of epidemics and the protection of production and life,and the rapid development of new industries,new models and new applications of digital management all show the intrinsic value and development potential of the digital economy.Local time April 6,2020,according to a survey by the United Nations Conference on Trade and Development,digital technology has made the new crown epidemic solutions,tools and services more accessible and accelerated the digitization of the world economy.Many companies are actively or passively undergoing digital transformation,such as online development,during the epidemic.In fact,digital transformation is to realize business changes by mining data value through new technical means and reshaping business processes and business models.At present,China is a global leader in digital industrialization,while at the current stage in China,the market competitiveness is slightly inferior to that of other industrialized countries due to the low level of informationization of enterprises.Therefore,the most important strategic goal of the company now is to carry out digital transformation and accelerate the digitalization process.As for the home appliance industry,with the increase in population and government regulation,the number of household appliances is also increasing,and the competition in the market is getting more and more intense.The rapid development and penetration of digital technology is undoubtedly a new opportunity and challenge for China’s household appliance industry.Facing a new round of development bottlenecks,it is crucial to apply advanced digital technology to enterprises to get them out of the predicament.As a leader in the field of home appliances,Midea made a bold choice to use digital technology to solve the problem as early as 2011.Since then,Midea has been digitally transforming itself in various ways to seek new profit growth points,and has eventually achieved great success,thus realizing the company’s value enhancement and becoming a leader in the home appliance industry.This paper takes the digital transformation of Midea Group as the research object,studies its path and evaluates its effect.Firstly,we summarize the research results of previous digital transformation of enterprises through literature analysis;we briefly sort out the relevant theoretical basis and summarize the general transformation route of enterprises;then we use case study to discuss the current situation,driving factors and path of digital transformation of Midea Group,mainly from the perspective of supply chain from information digitalization,business digitalization and product digitalization.The analysis is followed by an evaluation of the impact of digital transformation on four aspects: data empowerment,enterprise industrial structure,enterprise innovation development and enterprise value creation.The purpose of this paper is to broaden the theoretical understanding of digital transformation and enrich the research on digital transformation and enterprise performance through an in-depth study of the digital transformation of Midea,so as to provide reference for the development and innovation of other domestic home appliance enterprises,and also to provide some reference for the digital transformation of China’s manufacturing industry.The study shows that Midea has carried out digital transformation mainly from three aspects:information digitalization,business digitalization and product digitalization,and this transformation is the whole value chain,from front-end development,mid-end marketing to back-end products and services,all using digital technology for digital transformation.The digital transformation of Midea has brought positive impact on four aspects,including data empowerment,enterprise industrial structure,enterprise innovation and development,and the ability to create value for the enterprise,improving the enterprise’s responsiveness and adaptability to the market and bringing competitiveness to the enterprise.Finally,by analyzing the whole process of digital transformation of Midea Group,this paper summarizes the transformation of Midea and draws conclusions and insights. |
PDF Full Text Request