Research On The Optimal Design Of Enterprise Customer Relationship Management System Of N Bank

With the deepening development of market economy in China,enterprise customer relationship management is playing a more and more important role in market competition.As one of the most important service objects of the financial industry,banks’ business activities have had a great impact on the national economy and all aspects of society.Therefore,how to build a scientific and effective marketing analysis and decision-making for financial institutions is particularly critical and necessary.Taking n bank as an example,this paper deeply discusses the current situation and existing problems of banking enterprise business process informatization construction through integrating theory with practice and combining the research results.In view of the difficulties encountered by Chinese commercial banks in the implementation of customer relationship management system,this paper puts forward corresponding countermeasures.The research purpose of this paper is to propose a scientific and effective optimization scheme of enterprise customer relationship management system to help n bank improve its business ability and avoid customer management crisis.Through the case of N bank,this paper focuses on the scheme of improving the experience of enterprise financial services through financial technology for b-end customers,and implements the scheme in system construction,operation and maintenance,so as to truly and effectively establish a set of customer relationship management system with comprehensive functions,rapid generations and obvious characteristics.Let n bank maintain rapid growth,stand out from homogeneous competition,accurately obtain customer needs,improve customer service experience,and win more high-quality customers.