| In the context of the rapid development of tourism,the National Development and Reform Commission and the Ministry of Culture and tourism recently jointly issued the Taihang Mountains tourism development plan(2020--2035).Since 2015,Hebei Province has held six consecutive tourism development congresses,the Taihang Mountains highway has also been built and opened to traffic,bringing new opportunities for the rapid development of tourism in the Taihang Mountains region of Hebei Province.Baixiang County Han Peony Garden is located in the eastern foot of Baixiang County,the west of which is close to the Taihang Mountain area.How should we seize the opportunity to activate the rich natural,cultural and historical resources we have and bring our own advantages into full play,it is an urgent need for the Han Peony Garden scenic spot in Baixiang County to explore and innovate a marketing method that accords with the reality of the scenic spot.In this paper,the Han Peony Garden scenic spot of Baixiang County County in Xingtai is taken as an object,and the marketing strategy of the scenic spot is studied,and the development history,management status and marketing status of the Han Peony Garden scenic spot in Baixiang County county are summarized,by means of questionnaire survey and on-the-spot interview,with the aid of SPSS to analyze the questionnaire data,it is concluded that the marketing strategy of the Han Peony Garden scenic spot in Baixiang County county of Xingtai is influenced by 5significant factors such as tourism products,prices,distribution channels,publicity and promotion,personnel management etc,On the basis of studying and using for reference the theoretical research on domestic and foreign marketing,scenic spot marketing,tourism marketing and so on,this paper summarizes some good experiences and typical practices,aiming at the influencing factors of the marketing strategy of the scenic spot of the Han Peony Garden in Baixiang County County,Xingtai,this paper puts forward some targeted strategies: building cultural products,enriching the tourism products,increasing the preferential power of admission tickets,reducing the price of recreational products,smoothing the network channels,making the tickets of the scenic spot better,three-dimensional propaganda,making the promotion bigger,strengthening the personnel training,perfecting the personnel incentive mechanism,strengthening the construction of the marketing team,etc.,so that the Xingtai Baixiang County County Han Peony Garden Marketing problems have been solved,enhance the popularity and reputation of the scenic spot,attract tourists to visit. |
PDF Full Text Request