Study On The Evaluation Of The Industrial Competitiveness Of Yellow Peach In Yanling County Of Hunan Province

At present,China’s rural society has entered a new era of rural revitalization.The key to realizing rural revitalization is to promote development through industry,build an industrial system according to local conditions,and enhance the market competitiveness of characteristic agricultural industries.In the face of an increasingly fierce market environment,increasing industrial competitiveness has a great practical effect on consolidating the achievements of poverty alleviation and promoting the implementation of rural revitalization.This paper takes the yellow peach industry in Yanling County,Hunan Province as the main research object,and uses a variety of scientific methods such as case analysis and empirical analysis to evaluate the competitiveness of the county’s yellow peach industry.First,focus on sorting out relevant literature on industrial competitiveness at home and abroad,especially focusing on collecting and sorting out the literature on agricultural industry for review and comment;This paper presents the diamond model competitive advantage theory,comparative advantage theory and scale economy theory about industrial competitiveness.Secondly,it briefly summarizes the basic situation of Yanling County in Hunan Province and the current situation of the development of the yellow peach industry in the county.The industrial competitiveness of the yellow peach industry,and then put forward five major problems of Yanling yellow peach at the current stage;Theoretically constructed 15 quantifiable secondary evaluation indicators in five dimensions,including production factors,market demand,related industries and supporting industries,corporate strategies and competitors,government policies and opportunities,and then used field research and official information to obtain The macro data indicators of the three places in 2020 will objectively compare Yanling yellow peach with Shanghai Fengxian yellow peach and Zhejiang Jiashan yellow peach through the analysis tool of the entropy method,thereby analyzing its own opportunities and challenges;The advanced experience of improving competitiveness of similar industries at home and abroad;finally,five targeted countermeasures and suggestions are put forward,including "introducing and cultivating talents,policy assistance,expanding publicity,improving supervision,and attracting investment".This paper provides some useful supplements to the research on enhancing the competitiveness of the yellow peach industry in Yanling County,has some reference value for the construction of the evaluation index system of the competitiveness of the fruit industry,and has certain reference significance for the high-quality development of the agricultural economy in the central and western regions of my country At the same time,it provides some new ideas for related research.