The Industrial Integration Development Of "Pastoral Double Well" Pastoral Complex

The report to the 19 th National Congress of the Communist Party of China said the rural revitalization strategy is to accelerate agricultural and rural modernization in accordance with the general requirements of "thriving industries,livable ecology,civilized local customs,effective governance and prosperous life standards." "Industrial prosperity" is not only an important basis for rural economic development,but also the only way for China to carry out rural revitalization work.In essence,the key lies in order to stimulate the industries with rural vitality and promote the integrated development of rural industries.The rural complex was defined in the No.1 central document released in 2017 for the first time,pointing out that the model is a comprehensive development model integrating rural communities,leisure tourism and modern agriculture,which helps to stimulate rural vitality and promote the integrated development of rural industries.At present,all parts of China are vigorously building pastoral complex,and the "Pastoral Double Well" project of Qingyuan Manchu Autonomous County,Fushun,Liaoning province also came into being.This paper takes the "Pastoral Double Well" pastoral complex in Qingyuan Manchu Autonomous County,Liaoning Province as the research object,conducts in-depth research on the problems existing in its industrial integration development based on consumer investigation,and hopes that the research results can be put into practice,so as to finally promote the healthy and sustainable development of the "Pastoral Double Well" pastoral complex.This article contains five chapters,Chapter I The Introduction,The background,significance,research content,Laid the foundation for this study;Chapter 2 is a literature review,The relevant literature of industrial integration and pastoral complex is combed and defined by the concept,The sorts of experience economy,sustainable development and industrial integration;The third chapter analyzes the specific situation of the integrated development of the "Pastoral Double Well" industry,This paper introduces the overall status quo,development conditions,industrial integration development mode and industrial layout of "Pastoral Double Well" development;Chapter 4 is the consumer survey of the integrated development of "Pastoral Double Well" industry,Consumer behavior and satisfaction were investigated;Chapter V is the conclusions and suggestions,On the basis of the above-mentioned studies,Formulate the corresponding countermeasures and suggestions.It shows that the advantages of "Pastoral Double Well" industry are embodied in market,resources and location,most consumers are keen on natural landscape sightseeing and farming experience,and the integrated development of "Pastoral Double Well";the product,service level,management mechanism,convenient transportation,and publicity are extremely important for consumer tourism behavior and satisfaction.At this stage,the main problems of "Pastoral Double Well" are insufficient breadth and depth of industrial integration,urgent need to improve the management model and lack of professional talents,imperfect infrastructure,low service quality,weak brand effect and insufficient publicity,etc.In response to the above problems,feasible suggestions are put forward,such as improving the breadth and depth of industrial integration of pastoral complexes,improving the management mode of pastoral complexes,improving the infrastructure and service quality of pastoral complexes,and using brands to build industrial integration platforms.