Research On The Development Of Dongli Pastoral Complex In Weifang

China has always emphasized the development of socialist modernization,but agricultural modernization is vulnerable,and the input of various resources is still biased to the city.Since China is a big agricultural country,and agriculture is the foundation to the rural areas.Therefore,rural revitalization units should be based on agricultural production and form a green industry system that integrates development of multiple types of industries around "agriculture +",and guide the integration of agriculture with other industries.Formed the development model that the primary and third industries are the foundation and the secondary industry is auxiliary.In order to stimulate the inner vitality of the village and realize the revitalization of the village,the No.1 document of the Central Committee in 2017 proposed to build a pastoral complex integrating circular agriculture,creative agriculture,and farming experience.As an important starting point for rural revitalization,the pastoral complex can effectively promote the integration of the tertiary industries and the upgrading of the rural industrial structure,and promote the modernization of agriculture and rural areas.However,the development of the pastoral complex is still in its infancy,and all aspects of development are immature,especially in the construction of a sustainable profit model.Therefore,how to choose a operating model that suits local conditions is very important.In this context,this article takes the Dongli Pastoral Complex as an example,being founded on the actual development of the Dongli Pastoral Complex,based on business model canvas theory,industrial integration theory,experience economy theory and stakeholder theory,and through field research,Understand the background and current situation of the comprehensive development of Dongli Pastoral,conduct an in-depth analysis of its operating model,and put forward optimization suggestions for the current problems of the Dongli Pastoral Complex based on the development experience of other classic cases in China.First,it systematically analyzes the background and current development status of Dongli Tianyuan’s comprehensive operating model.It’s development benefits from the current government policy support,the economic and talent support of the Village named Qianque in the core area,the unique ecological and cultural resources.At present,the Dongli Pastoral Complex is still in the initial stage of development,but it has formed a characteristic Operating system.Secondly,it analyzes the stakeholders of the Dongli Pastoral Complex,and analyzes how to coordinate the relationship between the various stakeholders in the Pastoral Complex under the current operating system.As well as the distribution of interests,division of functions and cooperation between the various entities,so that it can meet the needs of various subjects,increase their enthusiasm for participation,and form a positive development force.Finally,through the analysis of the operational effectiveness of the Dongli Pastoral Complex,it mainly includes: the analysis of the Dongli Pastoral Complex’s industrial chain,profit model analysis,and villager driving effect analysis.About it rely on vegetable planting cooperatives,through the introduction of modern agricultural technology,to achieve the integrated development of primary,secondary and tertiary industries,to achieve the optimization of the local industrial structure,attracting the return of labor,promote the increase of local farmers’ income,and improve the ecological environment and infrastructure.And put forward optimization suggestions for the current problems of the Dongli Pastoral Complex: insufficient integration of products and characteristic culture,insufficient brand building,relatively weak marketing and publicity levels,and lack of talent support.Mainly: develop red cultural creativity,create distinctive projects,create distinctive styles,shape Dongli’s brand image,expand online and offline publicity efforts,improve consumer satisfaction,increase talent subsidies,and cultivate new professional farmers.