Research On The Integrated Development Of Agriculture And Tourism In Putuo Rural Complex

The rural revitalization strategy provides guidance for solving the problems of agriculture,rural areas,and farmers,and the development of rural complexes has important practical significance for achieving rural revitalization.On the one hand,expanding the scope of tourism development and promoting the transformation and development of tourism in rural areas;On the other hand,tourism is used as a carrier to promote the development of agricultural technology,manage the rural environment,and support the construction of supporting facilities to improve the overall income level of farmers.Therefore,Zhoushan City focuses on promoting the construction of Putuo Rural Complex,improving infrastructure,attracting social capital,and constructing agricultural projects.The agricultural tourism industry has achieved good development,making this project a comprehensive agricultural development and rural reform project in Zhejiang Province.In this thesis through reviewing relevant literature and based on market survey analysis,we take the agritourism integration development of Putuo field and garden complex as the research object;firstly,through survey and research,we conduct a descriptive analysis of the agritourism market of Putuo field and garden complex,which is useful for constructing a comprehensive evaluation index system for the agritourism integration development of Putuo field and garden complex,finding out the restrictive factors for the agritourism integration development of Putuo field and garden complex,and making suggestions for the optimization of Putuo Secondly,the preliminary construction of indicators is carried out using the questionnaire survey results,and the final evaluation index system is determined by consulting relevant experts,with the evaluation indicators divided into three levels: target level,criterion level and indicator level.The target layer reflects the comprehensive development level of agro-tourism integration in the Putuo Field Complex;the criterion layer consists of six aspects: geographical location,infrastructure,product characteristics,functional efficiency,field experience and service quality;the indicator layer consists of specific impact factors reflecting each criterion layer;finally,the AHP-fuzzy comprehensive evaluation method is applied to arrive at the criteria layer of geographical location,infrastructure,product characteristics,functional efficiency,field experience and service quality.Finally,the AHP-fuzzy comprehensive evaluation method is applied to obtain the scores of geographical location,infrastructure,product characteristics,functional efficiency,field experience and service quality in the criterion layer,which all belong to the II level(good),and finally the comprehensive development of the integrated agriculture and tourism of the Tada Field Complex is scored as II level,which belongs to the good level.The assessment results truly and objectively reflect the current situation of the field and garden complexes and prove the feasibility of the assessment method and system.Through on-site research and comprehensive analysis of development evaluation,combined with the influence of subjective and objective factors,the constraints in the process of agricultural tourism integration of Putuo Rural Complex were identified.Based on relevant theoretical foundations,some suggestions and opinions were proposed for the integration of agriculture and tourism in Putuo Rural Complex to promote the integrated development of agriculture and tourism in Putuo Rural Complex: 1.cultivate comprehensive talents and innovate incentive mechanisms;2.Highlighting agricultural characteristics and promoting industrial integration;3.Strengthen infrastructure and strengthen scenic area management;4.Develop characteristic products and design promotional media.