| With the improvement of the level of industrialization and the rapid development of the economy,the contradiction between resources,environment and economic development has become more and more prominent,and environmental problems have become more and more serious.The "Decision of the State Council on Strengthening the Cultivation and Development of Strategic Emerging Industries" was issued,and the energy conservation and environmental protection industry was established as one of the seven strategic emerging industries,and the environmental protection industry officially entered a new stage of strategic development.The implementation of the "supply-side reform" of the national economy and the adjustment of the industrial structure have led to the expansion of the demand for pollution control and the trend of increasing specialization of the environmental protection market."Made in China 2025" clearly stipulates that green manufacturing should gradually replace extensive manufacturing,reduce pollutant emissions and reduce resource consumption.On January 1,2015,the Environmental Protection Law came into effect,which marked that China has officially entered the stage of environmental governance.The stricter environmental supervision will further promote the green development of the industry,and the environmental protection equipment industry has brought new opportunities.In the early days,ZH Equipment,as a leading enterprise mainly engaged in the manufacture of transformer equipment,faced many problems such as the saturation of the industry,the increasingly fierce competition,and the gradual decline of profitability.In order to face the challenges brought by its own single main business and actively respond to the call of the national environmental protection equipment manufacturing,ZH equipment has gradually expanded its main business to the field of environmental protection,and has gradually deployed in multiple links in the environmental protection manufacturing chain.This paper mainly discusses the financial strategy,implementation effect and corresponding evaluation adopted by ZH Equipment in the gradual expansion of its own environmental protection field layout,which has certain reference significance for the optimization and adjustment of ZH Equipment’s financial strategy and other enterprises in the field of environmental protection equipment..This paper takes ZH equipment as the research object.First,it sorts out the literature and theories related to financial strategy and financial strategy evaluation,and lays a theoretical foundation for the subsequent writing.Secondly,sort out the basic situation of ZH equipment company,conduct PEST analysis on the external environment where ZH equipment is located,and conduct a comprehensive SWOT analysis of the environment to judge the environment and development strategy of ZH equipment.Thirdly,the financial strategy of ZH equipment is analyzed from three aspects: financing strategy,investment strategy and dividend strategy.The financing strategy of ZH Equipment is mainly based on equity financing and debt financing,and then other financing methods such as factoring are used to cooperate;the investment strategy revolves around its own development strategy,the layout is more diversified,the investment amount is gradually increasing,and it is deeply invested in technology research and development in the field of environmental protection equipment;Adopt a prudent dividend strategy to maintain investor confidence and improve the image of the capital market.Then,by constructing a financial strategy matrix model and using factor analysis to evaluate the implementation of the financial strategy,through horizontal and vertical comparisons,find out the deficiencies in the financial strategy of ZH Equipment Company,and put forward optimization suggestions.Finally,the analysis of ZH equipment is summarized,and the enlightenment and suggestions for the implementation of financial strategy are put forward to provide reference for other enterprises in the environmental protection equipment industry. |
