Study On Influencing Factors Of Farmers’ Adoption Of Mechanized Rice Transplanting Technique Of Simultaneous Lateral Deep Fertilization

Mechanized rice transplanting synchronous side deep fertilization technology is one of the main agricultural promotion technologies in Jilin Province,which has achieved remarkable results in reducing the amount of chemical fertilizer application,saving cost and increasing efficiency,and realizing green development of paddy fields.However,in the process of promotion,there are still low technology adoption rate of farmers and imperfect promotion system in some areas.To this,this article analyzes influence farmers planting rice machine synchronous and deep side fertilizing technology adoption behavior factors,find out the key influencing factors,and targeted puts forward countermeasures and Suggestions to develop more reasonable technical promotion strategy,improve planting rice mill synchronous and deep side fertilizing technology adoption rates,better promote planting rice machine synchronous development to more areas and deep side fertilizing technology.In this study,the factors influencing the adoption behavior of synchronous lateral deep fertilization by rice mechanized transplanting were studied by questionnaire survey,literature research and empirical analysis in Tonghua,Jilin Province.Using research team in tonghua area375 peasant household survey data,the technology acceptance model and the peasant household behavior theory,under the support of descriptive statistics analysis and empirical analysis include: farmers individual cognitive features,peasant household management,technology,social capital,risk awareness,technical promotion and so on six aspects,on the basis of the qualitative analysis was carried out on the influence factors.Finally,binary Logistic Logistic regression was used for empirical analysis to study the significance and direction of the influence of each factor on the adoption of synchronous side deep fertilization technology by rice mechanized transplanting.The results show that the gender and educational level of household head have a significant positive impact on household technology adoption behavior,while the age of household head has a significant negative impact on household technology adoption behavior.In business operation characteristics of peasant household rice planting area and family income have significant positive effects on peasant household technology adoption behavior,perceived usefulness in farmers technology recognition and whether through online channels for planting rice machine synchronous and deep side fertilizing,knowledge has a significant positive effect on peasant household technology adoption behavior,perceived costs has a significant negative effect on peasant household technology adoption behavior,In terms of farmers’ risk awareness,whether to buy agricultural insurance had a significant positive impact on farmers’ adoption of mechanized rice transplanting technique with simultaneous lateral deep fertilization.In terms of social capital,the interaction between farmers has a significant negative impact on farmers’ technology adoption behavior,while government promotion has a significant positive impact on farmers’ technology adoption behavior.Based on the results of this study,the following suggestions were put forward :(1)To strengthen the research and development of mechanical rice transplanting synchronous side deep fertilization technology and improve the technical model.(2)Strengthen the technical policy support of mechanized rice transplanting synchronous side deep fertilization,and promote the rapid development of technology.(3)Promoting the development of new agricultural business entities and strengthening demonstration and guidance.(4)Strengthen the government and other relevant agricultural technology extension departments to promote technology,improve the transmission channel of mechanical rice transplanting synchronous side deep fertilization technology.(5)Enhance the ability of farmers to learn the technique of mechanized rice transplanting and simultaneous lateral deep fertilization,and improve their technical cognition level.