Investigation On Intellectual Property Financial Services For Small And Medium-sized Enterprises In Japa

During the 14 th Five Year Plan period,the state has continuously issued favorable policies for the power industry,expanding the market demand for power equipment.A large number of emerging enterprises have entered this field,and the market competition is particularly fierce.At the same time,the rise and development of Internet platforms aggravate this competitive trend.JN power equipment company is engaged in the production and sales of high and low voltage switchgear,transformer,cable and other products.At the same time,it also acts as an agent for the sales of products of other manufacturers such as Delixi.After more than 10 years of development,although it has made some achievements,in the face of the new competitive environment,the development of JN company is in a shrinking state,especially in network marketing,there is still a big gap with similar enterprises.Therefore,taking JN power equipment company as an example,using the relevant theories of marketing and combined with the actual operation of the company,benchmarking enterprises,through the construction of network marketing strategy,integrating online and offline resources,optimizing allocation and expanding marketing scale,which can not only improve the sales environment of JN company,but also have a certain reference significance for the network marketing of similar enterprises.First of all,based on the opportunity of national industrial strategic transformation,starting from the current situation of marketing management of JN Power Equipment Company,it studies and analyzes the operating benefits of the company’s traditional marketing and network marketing,including the sales status of its own products and agency products.Secondly,use the questionnaire survey to objectively analyze the current marketing situation of the company,Through the analysis of SPSS23.0 software,the validity and reliability of the questionnaire have reached the requirements.Through the questionnaire survey results,it is found that the company still has problems in marketing,such as weak service awareness,single promotion channel,fierce price competition,inflexible product strategy,and backward promotion strategy.Leading enterprises,continue to optimize the company’s network marketing strategy.Thirdly,based on the 4P strategy,JN Company has formulated enriched product strategy,differentiated pricing strategy,multi-channel strategy,precise promotion strategy,etc.to increase the company’s total sales,and verified the effect of the optimized network marketing strategy.Both market channel development and total sales have been improved to varying degrees,and the expected results have been achieved.Finally,the smooth implementation of network marketing strategy requires certain safeguards.Combined with the actual situation of JN Company,specific safeguard measures are given.The network marketing strategy of JN company proposed here can directly guide the company’s network marketing practice,promote the company’s brand awareness and market share expansion,and can also provide reference for similar power equipment companies to formulate network marketing strategies.