Research On The Influence Of Unforgettable Tourism Experience And Place Attachment On Tourism Experience Qualit

In the context of the normalization of the COVID-19,the development of tourism faces many challenges,which require more changes in the tourism industry: "deeply cultivate" the market,improve the quality of tourism experience,and promote the recovery of tourism industry under the normalization of the COVID-19.Among them,improving the quality of tourism experience is a great significance to the recovery of tourism and sustainable development in the future.In view of this,this paper takes the memorable tourism experiences as the starting point,combined with the relevant research of place attachment,and takes Qingdao Beer Museum as a case,in order to enrich the relevant research.At the same time,according to the research conclusions,this paper puts forward some opinions on how to improve the quality of tourism experience.By combing the previous research results,this paper mainly uses quantitative research,designs a questionnaire combined with relevant literature,collects first-hand data in the form of questionnaire,and tries to clarify the impact of memorable tourism experiences and place attachment on the quality of tourism experience by constructing a structural equation model,so as to draw the conclusion of this paper.Through empirical research,it is found that under the specific situation of Qingdao Beer Museum,(1)memorable tourism experiences has a significant impact on place attachment;(2)Memorable tourism experiences has a significant impact on the quality of tourism experience;(3)The two dimensions of place attachment have a significant impact on the quality of tourism experience;(4)Place attachment plays a mediating role between memorable tourism experiences and tourism experience quality.Through the above conclusions,this paper puts forward possible development suggestions for tourism management from the dimensions of pleasure and novelty in memorable tourism experiences.On the one hand,the conclusion of this paper proves that MTEs and place attachment have a significant impact on tourism experience quality,at the same time,it is found that place attachment plays an mediating role between MTEs and experience quality.Therefore,based on the conclusion,this paper puts forward some suggestions for scenic spots and tourism destinations to improve tourism experience quality;On the other hand,through empirical research,it is further proved that improving the quality of tourism experience and providing tourists with unforgettable memories is an important trend in the development of tourism industry.At the same time,it also affirms the important role of memorable tourism experiences in the research of tourism experience quality.