Research On Optimization Of Technology R&D Strategy For JN Cable TV Network Company

With the gradual implementation of the national three-network integration policy and the national 5G strategy,the market between cable TV network and ISP has infiltrate and integrate each other.The cable TV network industry is facing major challenges of advanced technology achievements,strong technical R&D strength,diversified product advantages from ISP.Promoting company’s technology R&D management ability and optimizing the strategic plan of technology R&D become an important way for cable TV network company to cope with internal and external risks and adapt to the new situation,which is essential for the sustainable development of cable TV network industry.This paper reviews the recent global achievements in the theory and implementation of technology R&D strategy,combs the recent research situation of technology R&D in the cable TV network industry,collates the relevant theoretical content and research basis of technology R&D strategy theory.The current research on technology R&D strategy mainly focuses on R&D feedback effect,R&D uncertainty characteristics,implementation strategies and evaluation methods.The research on the overall application of technology R&D strategy is insufficient,and lack of empirical research on the cable TV network industry.This paper takes JN Cable TV Network Company as the research object,summarizes the content and implementation of the company’s current technology R&D strategy,and collects the feedback information of the company’s executives and ordinary employees on the company’s strategy by investigation and research method,finds out that there are some strategic problems: strategic positioning issues,employee management issues,R&D management issues and R&D appraisal issues in the current technology R&D strategy of the company.The main causes of the problems are identified,including major changes in the cable TV network industry,lack of theoretical knowledge and practical experience of company strategy management,technology R&D management of the company is still in the first stage,lacks of perfect and effective appraisal system.Analyses the external environment of JN Cable TV Network Company by PEST method,and the internal environment of R&D work and operating conditions,combined with SWOT method to find the optimization of the company strategy.This paper formulates the optimization scheme of JN Cable TV Network Company’s technology R&D strategy in five aspects: expanding company technology R&D scope,establishing knowledge management and sharing platform,encouraging employees to actively participate in innovation,improving the management system of technology R&D,and improving the employee incentive system.In the aspects of establishing the concept of enterprise strategic management,perfecting the organizational structure of the company,strengthening the construction of talent team,and doing a good job of financial logistic guarantee,the safeguard measures for optimizing the implementation of the strategy are designed.Through the pilot implementation of the branch company,the validity of the optimization scheme of this technology R&D strategy is confirmed.By analyzing the current technology R&D strategy of JN Cable TV Network Company,this paper focuses the policy changes of the cable TV network industry and the reform of state-owned company,studies the environment change factors and the strategy guarantee measures implementation,enriches the relevant cases of the technology R&D strategy of the cable TV network industry,and has a certain reference role for the strategic management of the branch companies of various provinces and cities in the cable TV network industry.Providing experience and reference basis for strategic optimization for R&D state-owned company facing system reform,which has high practical value and practical significance.