Study On Marketing Strategy Of Smart Campus Products Of A Company

In recent years,out country has attached great importance to the informatization of education,and has issued a series of guiding policies.As a communication operator,company A takes the construction of smart campus as one of the important development directions in the transformation process.Therefore,how to make use of the educational information to expand the smart campus market has become a realistic problem for A company.The smart campus products of Company A was selected as the research object.The concepts and theories such as smart campus and education marketing were introduced.With that,the questionnaire surveys of target customers for smart campus products and interviews with employees of Company A’s marketing department were carried firstly.The current marketing status of Company A’s smart campus products was analyzed and the problems in the current product marketing were pointed out.Next,the marketing environment of Company A’s smart campus products was analyzed,such as politics,economy,social culture and technology.The situation of major competitors and potential competitors such as i FLYTEK was discussed.The strengths,weaknesses,opportunities and threats of Company A in conducting the smart campus business were analyzed.Finally,the optimization scheme of Company A’s marketing strategy for smart campus products was discussed in terms of marketing strategy planning,marketing capability integration,marketing channel optimization,target market positioning and service capability enhancement.The research result in the thesis will improve the marketing strategy of Company A’s smart campus products,promote the long-term development of company A’s smart campus business,and enhance the overall competitiveness of Company A.