Research On The Competitiveness Promotion Strategy Of YD Rural Commercial Bank In The Era Of Big Data

In recent years,with the vigorous development and wide application of Internet,Internet of things,blockchain,cloud computing and other technologies,the data accumulated in electronic form in human society has exploded.The great value contained in these data has attracted people’s great attention and promoted the deepening of research and practice of big data in all walks of life.The ability of commercial banks to quickly analyze a large number of diverse big data and obtain value from them in their operations has gradually evolved into the core competitiveness of commercial banks for future development.YD rural commercial bank was restructured from credit cooperatives.Facing the main body of market economy,the bank focused on "agriculture,rural areas and farmers" and small and micro enterprises,seized the opportunity of Bozhou’s "smart city" construction,carried out a series of exploration and Practice on government big data in the fields of credit,risk control and management,and launched a series of innovative financial products and services,which greatly improved the quality and efficiency of financial services to the real economy,but also presented new development bottlenecks,We need to further strengthen the use of big data and improve our competitiveness.The paper combs the relevant literature in the field of big data application and competitiveness of rural commercial banks,and finds that in the era of big data,the research and Analysis on the competitiveness of regional rural commercial banks are relatively scarce.Secondly,the research cases of individual rural commercial banks are insufficient,further clarifying the direction and significance of the research.First of all,it analyzes the application and effectiveness of big data in commercial banks,and finds that the effective application of big data can enable commercial banks to quickly occupy the market,increase operating efficiency,and help maintain a good level of asset quality.Then,the bank used the macro environment pest and micro environment SWOT analysis methods to conduct a comprehensive analysis of the bank’s competitive environment under the background of the big data era.It was found that the bank’s survival and development not only had the advantage of big data application,but also had a series of development problems,such as the intensification of horizontal competition,the slowdown of scale growth,the narrowing of net interest margin,12 banking institutions within the jurisdiction are selected as samples,indicators closely related to the effectiveness of big data application are selected,and descriptive analysis and entropy method are used to evaluate and compare the competitiveness of regional commercial banks,rank the competitiveness of sample banks and analyze the influencing factors.Finally,in combination with the previous research results and the advanced practices of big data application of other banking institutions,YD rural commercial banks seize the opportunity of the big data era,reform,development,upgrading and transformation,and improve their comprehensive strength and competitiveness.They propose to establish a big data strategy to build a "smart bank",adhere to the small-scale orientation of supporting agriculture to build a "inclusive bank",and build a "safe bank" with big data intelligent risk control A series of development strategies,such as accelerating the digital transformation to build a "platform bank",building a big data talent team and building a "agile bank",provide reference for YD rural commercial bank to break through the business bottleneck and realize the digital transformation,and provide reference and Enlightenment for the operation transformation and development of other rural commercial banks.