Analysis Of Ningyang Rural Commercial Bank Competitiveness

In recent years,with the development of rural economy in the county,rural small and medium-sized financial institutions are also active,showing rapid development momentum,especially rural commercial banks to determine based on the county,service "small micro",service "three rural" market positioning,The vast rural areas have been developed by leaps and bounds.However,under the new norm of economic development,the rural commercial banks need new planning,help and strengthening in the development direction,the development speed and the development quality.In the analysis of the competitive advantage and the complement of the competitive disadvantage,it needs theoretical analysis and specialization Suggest.This paper starts with the development of commercial banks and the development status of rural commercial banks.Based on the PEST macro environment analysis method,the Porter five force model analysis method and the CAMELS camel rating method,this paper analyzes the development of commercial banks from the macro,The competitiveness of rural commercial banks is analyzed systematically.Finally,the conclusion is drawn from the competitiveness of rural commercial banks in Ningyang,the advantages and short board are found,and the strategies are put forward and the relevant strategies are put forward.The study of the strategic choice of the bank can not only provide the theoretical basis for the improvement of the competitiveness of the rural commercial banks,so as to clarify the future development direction.But also through the analysis of Ningyang rural commercial banks internal and external competitiveness,tap their own advantages,and constantly improve their competitiveness.At the same time,it is necessary to deepen the reform of rural credit cooperatives,implement the national policy policy and improve the rural financial service environment.Both to meet the "three rural" development of economic needs,narrow the distance between urban and rural development,social and agricultural modernization and development goals to lay a solid foundation.