Simulation And Case Study Of Business Model Innovation Path Of Manufacturing Enterprises Based On NK Model

Business model innovation based on Internet and digital technology is changing the value creation logic and source of competitive advantage of enterprises.Under the constraints of low compatibility between supply and market demand,unstable industrial and supply chains,and tightening constraints of resource and environment factors,many manufacturing enterprises have completed capacity transformation and service transformation and upgrading through business model innovation.In the critical period of the development of the Industrial Internet,strengthening the business model innovation of manufacturing enterprises to improve the value creation capability has become the fundamental way for my country’s manufacturing industry to implement the transformation and upgrading strategy,and it is closely related to the sustainable high-quality development of my country’s real economy and the construction of a manufacturing powerhouse.There is an inseparable relationship.In the critical period of the development of the Industrial Internet,strengthening the business model innovation of manufacturing enterprises to improve the value creation capability has become the fundamental way for my country’s manufacturing industry to implement the transformation and upgrading strategy,and it is closely related to the sustainable high-quality development of my country’s real economy and the construction of a manufacturing powerhouse.There is an inseparable relationship.In order to explore the business model innovation path of manufacturing enterprises under the background of service-oriented transformation,this thesis firstly uses bibliometric analysis and Delphi method to identify the core elements of business model innovation based on related theories such as service-oriented transformation,business model innovation,and NK model,and analyzes each The role of core elements in the process of business model innovation,and the theoretical framework of this thesis is proposed.Secondly,analyze the relationship between the core elements of business model innovation through the expert scoring method,use the computer simulation method based on the NK model to simulate the fitness landscape of the impact of changes in the core elements of business model innovation on the business model system,and draw the business model innovation with the help of Matlab software.Schematic diagram of path climbing,so as to determine the optimal path of business model innovation of manufacturing enterprises under the background of service-oriented transformation.Finally,taking Haier Group,Shaangu Group and Red Collar Group as the research objects,a verification case study is carried out to verify the rationality and effectiveness of the choice of business model innovation path,and propose a business model innovation path model for manufacturing enterprises under the background of service-oriented transformation.Research shows: First,the overall innovation of the business model comes from the value network,value proposition,profit model,resource integration,target market and collaborative innovation of core technology;second,in the context of service-oriented transformation,manufacturing companies should follow the "innovation value Advocate → develop target market → strengthen core technology → promote resource integration → reconstruct value network → innovate profit model" business model innovation path development;third,the different stages of service-oriented transformation are led by different core elements of business model innovation Role: The initial stage of service-oriented transformation is mainly manifested in the process of value proposition innovation and target market development.The development stage is mainly manifested in the process of core technology research and development and resource integration and reorganization.The mature stage is mainly manifested in the process of value network reconstruction and profit model innovation.Based on the research conclusions,we are trying to clarify the key points of business model innovation for manufacturing enterprises under the background of service-oriented transformation,and promote the service-oriented transformation and upgrading of my country’s manufacturing companies.