Study On The Function Evaluation And Environmental Optimization Of Tourism Education In Traditional Villages

Traditional villages are the witnesses of China’s ancient agricultural civilization.They have certain historical,cultural,scientific,artistic,social and economic values,contain rich cultural connotation,and are an important carrier to realize the function of education.Zhangguying village in Hunan Province is located in the Weidong basin to the east of Yueyang,Hunan Province.It is one of the first batch of traditional Chinese villages.It has the reputation of “folk Forbidden City” and “the first village in the world”.Zhangguying village has high historical and cultural value,including ancient buildings,carved wooden beds,window lattice,ancient post road and other material and cultural heritage,as well as farming and reading culture,etiquette and family customs,folk festivals Feng Shui Culture and other intangible cultural heritage.Zhangguying village has superior geographical location and rich heritage tourism resources.Based on this,taking Zhangguying village as a case,it is typical and representative to evaluate and optimize the tourism education function of traditional villages.Taking Zhangguying village,Yueyang City,Hunan Province as a case,this thesis first introduces tourism experience theory,educational element theory,educational function theory,social learning theory and embodied cognition theory to provide a theoretical basis for the study of tourism education function of traditional villages.Secondly,it classifies and summarizes the traditional village tourism education resources,and discusses the specific manifestations of the traditional village tourism education function.Among them,the traditional village tourism education resources include architectural landscape,architectural decoration,folk customs,celebrity culture and historical events,natural landscape,etc.the educational function is embodied in architectural art education function,folk culture education function The function of history education,the function of ecological environment education,the function of family and country feelings education and the function of Ideological and moral education.Then the tourism education function of Zhangguying village is evaluated in the form of field investigation and questionnaire survey.The data show that tourists have high evaluation on the aesthetic education function of traditional architecture,ideological and moral education function and ecological environmental protection education function,and low evaluation on the dimension of folk culture and history education function and the aesthetic education function of literature and art.Finally,through the analysis of the realization mode of the tourism education function of Zhangguying village and the organization route tourism route of the realization of the tourism education function of Zhangguying village,it is found that there are some problems in the tourism development of Zhangguying village,such as insufficient excavation of cultural connotation,less tourism experience projects and imperfect construction of tourism supporting facilities Based on the principles of tourism interpretation meeting customer needs,this thesis puts forward the corresponding optimization strategies of deeply excavating cultural connotation,carrying out tourism experience projects and accelerating the construction of tourism supporting facilities in traditional villages.