Research On Marketing Strategy Of Kazakhstan Electricity Grid Operating Company

Ensuring electricity supply and the development of renewable energy are prerequisites for Kazakhstan’s industrial development and economic reform.At present,Kazakhstan’s electric power industry lacks marketization and competition of electric power commodities.On the basis of this background,this paper aims to study the marketing strategy of Kazakhstan State Grid Corporation.First of all,this paper is helpful to the research of Kazakhstan’s electric power energy field.Secondly,this study is conducive to a comprehensive understanding of Kazakhstan State Grid Company and can enrich relevant academic research.Although there have been a lot of studies on the Kazakh State Grid Company,there are still some shortcomings.Therefore,this study has important practical significance.This study adopts literature and policy research methods to analyze the impact of power system reform on the marketing environment of power grid companies,and to formulate perfect marketing strategies according to the current situation of the company,so as to help the company improve its market competitiveness.On the basis of the development status and competitiveness of Kazakhstan State Grid Corporation,this research studies and discusses the marketing environment of Kazakhstan State Grid Corporation,and reveals the internal and external competition reasons and difficulties that affect Kazakhstan State Grid Corporation.Strategies that can promote the professional development of Kazakhstan State Grid Corporation and improve the company’s marketing strategy are proposed.The effective marketing strategy of Kazakhstan State Grid Company can be summarized as follows:product strategy:ensure product and service quality;Improve comprehensive competitiveness;Optimize equipment and process technology;Improving electrification capacity and power supply;Environmental protection,optimize energy consumption;Attract investment and develop new businesses.Pricing strategy:improve pricing strategy;Reduce costs and increase benefits;Improve the business value chain.Channel strategy:improve infrastructure;Ensure information security;Introduction of advanced marketing experience;Promote sales training.