Research On Marketing Strategy Of Henan Electric Power Co., Ltd

The with the deepening of the reform of the power system,the separation,the separation reform,more power than the enterprise focusing on developing has been greatly restricted.In this new pattern of electric power industry,under the situation of electric power by enterprise to survive and development,how to make the enterprise characteristics for the marketing strategy,is the enterprise to realize the sustainable development of the important issues in the process.Based on the henan power by external environment analysis to find opportunities and threats of enterprises,and through its resources and the ability to grasp this company,the competition,the status quo of the elements of the advantages and disadvantages of the enterprise.Based on the SWOT model,using the theory of the company’s marketing strategy choices,puts forward a set of electricity market for enterprise development strategies in the battleground,internal integration development strategy and the related diversification development strategy for the main contents of the development strategy,and puts forward a perfect marketing strategy to ensure implementation measures and Suggestions for future studies.