| Under the background of the national "streamline administration,delegate power,strengthen regulation and improve services" reform,especially under the current general trend of the government investment and financing system reform,the accelerating marketization process of the engineering consulting industry,and the declining growth rate of fixed assets investment,Engineering consulting is becoming more competitive.WG Engineering Consulting Co.,Ltd.is one of the first companies to carry out engineering consulting business in W city.After years of development,the original market competitive advantage has gradually disappear.In the fierce competition,WG Engineering Consulting Co.,Ltd.is confronted with such problems as lack of innovation,weak market development ability,low brand awareness and brain drain,and the development bottleneck is prominent.In this paper,WG Engineering Consulting Co.,Ltd.as the research object,the intention of the company to explore a scientific and effective development strategy.This paper analyzes the current state of the company,its development strategy,and existing problems based on a large literature combing study on the current state of research at home and abroad.Then,using PEST model,this paper analyzes the impact of policy,economic,social and scientific and technological factors on WG Engineering Consulting Co.,Ltd;The five-force model is used to analyze the specific situation of industry participants.The internal resources and capabilities of WG Engineering Consulting Co.,Ltd.are analyzed.Using SWOT analysis model,the internal and external environmental factors of the company are systematically and comprehensively analyzed.Thus,the basic ideas and objectives of the development strategy plan of WG Engineering Advisory Co.,Ltd were proposed,and a general strategy and competitive strategy for the development of the company were developed,and five functional strategies of product development,marketing,human resources,brand building and finance are formulated.At the same time,it provides support for the strategic implementation of WG Engineering Consulting Co.,Ltd.from four aspects: organization,informatization,corporate culture and dynamic control.This paper provides WG Engineering Consulting Co.,Ltd.with the company’s overall strategy,competitive strategy and functional strategy,and gives specific protection countermeasures according to the company’s reality,which has a certain reference significance for small and medium-sized engineering consulting enterprises at the prefecture and municipal level in the period of industry transformation. |
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