| As the core of modern economy and the blood of real economy,the financial industry is becoming a strong support to enhance China’s economic competitiveness,and the insurance industry is also playing a pivotal role in boosting economic development.With the continuous changes of national policy background and economic environment,the development of insurance industry is also facing the situation of reform and transformation.Back to see"much starker choices-and graver consequences-in planning" period,the request into a well-off society in an all-round way,people’s standard of living for the insurance industry in our country from a big insurance standard towards insurance power level,deep clear the development of the insurance industry in 2016-2020 goal,a task and action steps,proposed the insurance requires transformation development,guide the rapid development of the insurance industry.Towards the 14th Five-Year Plan period,the state stressed the need to"deepen the reform of insurance companies,improve the guarantee ability of commercial insurance".At the same time,the 14th Five-Year Plan also mentioned comprehensively strengthening and improving the construction of medical,assistance and other people’s livelihood insurance system.These planning advice,no doubt,to the depth of the insurance industry management pointed out the direction of the development of new,industry is faced with new challenges and transformation of the road of reform,industry ushered in the new changes:1,the background of China’s life insurance industry market,insurance demand and personal wealth,the populace consciousness and other aspects are constantly changing,the insufficiency of traditional life insurance in China is facing reform;2.Traditional life insurance needs to be adjusted in terms of strategic structure,business channels,main products and management personnel;3,science and technology to promote the transformation of the traditional sales model of agents.The above changes make the industry’s development strategy need to be adjusted quickly;China RS Insurance Co.,LTD.,in order to solve the problems encountered in the development,closely followed the national policy and vigorously promoted the reform and transformation.In the 2020 annual symposium on strategy,established the company to accelerate the transformation of the development of the determination,discussion to determine the RS corporation in accordance with their own development needs "difference" strategic planning and vision in 2035,has been clear about the strategic layout of each business channels and credible can implement specific strategic planning,to further promote the transformation of company development.Based on how the development and changes of the external environment drive the transformation and development of the insurance industry,this study explores the transformation and development direction of the insurance industry in combination with the development of life insurance,In-depth analysis of the impact of economy,policy,society and technology on the transformation of the industry,to explore the opportunities and challenges faced by insurance companies,and further study how RS company to find its own path of transformation and development.Based on the current strategic development goals of RS Company,this paper diagnoses the problems encountered,clarifies the direction of the company’s strategic transformation and development,and puts forward six transformation strategies by using SWOT analysis model.Finally,in order to ensure the effective implementation of strategic measures,six guarantee measures are put forward,namely:clear their own positioning,adhere to the determination of transformation;Implement the overall layout,continue to organize the construction;Attach importance to talent training and create a dual drive model;Perfect industrial chain,strengthen brand construction;Transform technology to empower,build system barriers;Return to enterprise culture,bring the source of drinking water. |
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