Research On Winter Tourism Development In The Ural Region Of Russia Based On Tourists' Perceptio

Winter tourism in Russia has changed dramatically over the past few decades.Although winter tourism is a relatively expensive tourism product,the demand for it from Russian tourists continues to grow.The appeal of winter tourism is that it combines several tourism types simultaneously,including sports tourism,leisure tourism and wellness tourism.Most of Russia’s territory is composed of mountains.Based on this geographical condition,winter tourism has always been an important part of Russia’s tourism industry.The seasonal characteristics of winter tourism are significant,and the unique climate of Russia also makes the peak season of winter tourism last longer.Winter tourism is different from other types of tourism.The location of winter tourism center destinations and ski resorts must not only have beautiful scenery,but also meet the various practical needs of tourists.Winter tourism includes not only leisure activities,but also additional high-quality services,and the quality of its services also affects tourists’ satisfaction and perception.At present,the winter tourism industry in the Ural region of Russia is gradually developing.At the same time,the demand for winter tourism services in the Ural region continues to increase.For the Ural region,winter tourism is not only a popular leisure activity for local residents and tourists,but also an important part of the region’s economic development.However,the satisfaction of winter tourists in this region is still not high.Based on the above,this paper takes winter tourism in the Ural region as the research object,and uses literature analysis,questionnaire survey and other research methods to understand tourists’ perception of winter tourism in the Ural region.The study finds that backward road infrastructure,high prices,poor quality of ski resorts,less advertising,outdated accommodation facilities and other low service levels are the obstacles that limit the development of winter tourism.Aiming at the problems in the survey of tourists’ perception,put forward practical suggestions from the aspects of improving the level of tourists’ perception,stimulating the consumption demand of tourists,improving the level of tourism services,and enhancing the attractiveness of tourists,so as to ensure the development of winter tourism in the Ural region of Russia.Sustainable and high-quality development.