SWOT Analysis And Research On The Development Of Winter Tourism In W Resort Of Jilin Province

Since Beijing's successful bid to host the 2022 Winter Olympic Games,our country will see fast growth in winter tourism over the next few years.The study on the theory and practice of winter tourism is becoming increasingly important.Jilin is one of the largest provinces of the winter tourism in our country and W Resort is the leader in the whole Jilin.This paper aims to research the competitive of winter tourism in W Resort by SWOT,as well as tries to come up with some practical suggestions to promote winter tourism of W Resort and Jilin province.The SWOT analysis of winter tourism industry in W Resort shows that,advantage and disadvantage are simultaneous,opportunities and challenges are together.The superiority conditions lie in natural conditions,good infrastructure and policy support,etc.The disadvantage consists in that the socio-economic development of Jilin province falls behind than that developed areas of our country.Chinese bid to host the 2022 Winter Olympic Games has provided opportunities to winter tourism.The threats are the weaknesses in business management and the competitive situation.Through use for reference and absorbing developmental experience and predecessor's studies of winter tourism,I propose to some suggestions.Firstly,we should innovate tourism product to meet the growing demand of people,including the use of modern science and technology to transform traditional winter tourism activities,the objectives of tourism business upgrading,the expanding of the industrial chain.Secondly,we should improve our service manner and enhance service quality,including the establishment of new service concept,the strengthening of the management in staff stability and the strengthening of the construction of basic facilities.Thirdly,we should reinforcing the brand consciousness,including the excavating of the humane spirit of tradition,the development of the characteristic product and the strengthening of the advertisement and marketing popularization.Fourthly,we should grasp the development opportunity of winter tourism,including seizing the national policy,supporting association between strong enterprises and following the market rules.At last,I sum up the inspiration of winter tourism in the development of W Resort.The countermeasures are mainly as follows: we should strengthen the support on policy,perfect the legal system;we should try to open up a famous product of winter tourism;we should build and perfect the industrial system of winter tourism.