Research For Shenyang TY Information Technology Company Development Strategy

In recent years,with the rapid development of China’s economy,more and more small and micro enterprises emerge,and these small and micro enterprises contribute increasingly to the growth of national economy,and gradually become an important part of the national economy.Whether they can achieve long-term development is directly related to the future direction of China’s economy.However,the overall development situation of China’s small and micro enterprises is not optimistic.According to relevant data,the average life span of China’s small and micro enterprises is only 3.7 years.Because of the increasingly fierce market competition environment,many small and micro enterprises without core competitiveness have been eliminated by the market.Compared with medium and large enterprises,these small and micro enterprises,in terms of financing capacity,brand effect and human resources,have been eliminated Or the technical level has obvious shortcomings.Shenyang TY Information Technology Company,as a small and micro-enterprise focusing on the integration of hardware and software in the education informationization industry,integrates education informationization,big data hardware and software,VR virtual simulation teaching products as one of the integrated information technology service providers.While meeting the market development opportunities,it also faces enormous challenges.How can enterprises optimize their business environment with the help of Liaoning Province in recent of enterprises to make full use of their own advantages and external opportunities to avoid threats,formulate appropriate development strategies according to their own actual situation,carry out layout and put them into practice.With the theoretical research method of strategic management,this paper takes Shenyang TY Information Technology Company as an example,in order to provide a strong reference for the healthy development of small and micro enterprises in China.Firstly,this paper briefly describes the background and significance of this topic,and at the same time introduces the relevant theories of this study.Secondly,PEST model,Five Forces Model and Internal and External factors evaluation matrix are used to effectively analyze and diagnose the external environment and internal conditions of the company’s development.Finally,on the basis of the analysis,SWOT model are used to formulate the company’s development strategy,and the implementation and guarantee of the strategy are given.Reasonable suggestions are put forward.Small and micro enterprises have such an important position in the market economy.The advantages,disadvantages,opportunities and threats of small and micro enterprises are dynamic and changing,the significance of writing this paper is to explore strategies and methods that can enhance the core competitiveness of small and micro enterprises,as well as the factors that promote their development.As a member of tens of millions of small and micro enterprises,it is imperative to plan the development of enterprises from a strategic perspective in the face of opportunities and challenges conferred by the new economic form.