Research On Development Strategy Of JW Textile Company

In recent years,global economic growth has slowed down due to the impact of COVID-19 and instability in the international political situation.China’s textile industry,also by the impact of the world economy,a number of economic indicators show a weak trend.Many domestic textile enterprises are faced with multiple unfavorable factors and are on the verge of survival.At present,the most important thing is to formulate and implement the development strategy,so that China’s textile enterprises can better adapt to today’s complex and changeable business environment,improve business conditions.First of all,through reading and studying a large number of literature,the research results and basic theories of strategic cost management at home and abroad are sorted out and summarized.Then through field investigation and in-depth work of JW textile company,interviews and data access methods such as details about JW textile company information such as development present situation,on the basis of further analysis,found that the cost of the existence of backward management concept,old management style and some other problems such as short-term behavior,and then through the deep analysis,Methods The basic reason that JW textile company fell into the bottleneck lies in the lack of strategic thinking.Then through establishing the strategic cost management objectives and principles of JW textile company,to build a strategic management system suitable for JW textile company,clear strategic positioning suitable for the development of JW textile company.In this thesis,on the basis of introducing the research background and significance,the rational use of PEST analysis,SWOT analysis,internal and external matrix analysis of THE overall environment of JW textile enterprises are comprehensively analyzed,for the formulation and implementation of JW textile company development strategy to lay a foundation.This thesis deeply analyzes the problems existing in the strategic development process of JW textile company in the past,makes a long-term strategic planning for JW textile Company,and puts forward that JW textile company should adhere to the growth strategy,adhere to the cost leading strategy,differentiation strategy as a supplementary strategic line.From the production management,technological innovation,marketing three functional level to discuss.On this basis,the safeguard measures of JW textile company’s strategy are put forward.JW textile company development strategy for this,this thesis argues that,to better implement to strengthen enterprise technology innovation ability,establish perfect production management,improve the personnel training reserve system,promote the enterprise informatization construction,strengthen the development of ecological textile products,in addition to the JW textile company strategy,to ensure better implementation core function measures to rein(financial management,Human resource management),improve the level of enterprise management,establish performance prediction and strategy improvement,optimize the company system and rational use of government support policies to ensure the implementation of strategy.So that JW textile company and similar textile enterprises better development,formation of scientific and effective development strategy.