Researcgh On Countermeasurees For The Development Of China-Korea Tourism Service Trade

Tourism service trade has also promoted the development of global economic cooperation.As developing and developed countries in Asia,the close location,similar cultural traditions,and distinctive tourism resources of the two countries make China and South Korea tourism service trade has developed rapidly.Both the ROK and China are important tourism markets,they have also carried out cooperation in tourism service trade for a long time and achieved good results.As a South Korean student in China,I began to pay close attention to the issue of tourism service trade between China and South Korea.I read a large number of relevant books and found that the problems and development constraints of tourism service trade between China and South Korea have not been effectively resolved.In 2017,after the THAAD incident,the political relations between China and the ROK deteriorated sharply,and the development of tourism service trade between the two countries slowed down.2018-2019,the number of inbound and outbound tourists from China and the ROK increased.Since the outbreak of COVID-19,the scale of inbound and outbound tourism between China and South Korea decreased rapidly.Under the guidance of comparative advantage theory,geo-economic theory and national competitive advantage theory,objective analysis of the problems in tourism service trade between China and South Korea: Firstly,the price of Korean tourism is not reasonable,and the development of links and characteristics between tourist regions is insufficient.Secondly,China’s industrial management and policies are not perfect,and vicious competition among enterprises.Thirdly,the tourism service trade system between China and South Korea needs to be improved.Fourthly,the tourism products of China and South Korea are homogeneous and need to be enriched.Fifthly,South Korean young tourists have a one-sided understanding of China,which affects the development of China-South Korea tourism.This paper probes into the restrictive factors affecting the development of ChinaSouth Korea tourism service trade,and puts forward countermeasures and suggestions from the government,industry and enterprise levels.