Study On The Export Of South Korea To China Travel Service

Since the reform and opening to the outside world in 1978,China’s economic development momentum has been swift and violent,and the national income has increased year by year,which has made the demand for outbound tourism more and more.South Korea is Chinese neighbors,between the two countries have maintained good relations with each other,the economic and cultural exchanges are very close,especially the "Korean wave" culture has been very popular in Chinese,many tourists choose Chinese South Korea as the first choice destination for outbound travel.In recent years,the South Korean government oriented policy under the guidance of the number of South Korean tourists to Chinese tourists increased year by year,the overall size of 2016 reached 8 million 68 thousand,but in the past 10 years,the average annual growth rate of China Korea tourism service export trade volume exceeded 7%,and the trade structure has gradually become diversified.But because of changes in the international tourism market competition and the international political environment is becoming increasingly fierce,the Korean tourism industry has also encountered a hitherto unknown challenge,Korea tourism development good stone began to enter a period of freezing.In this paper,through an in-depth discussion on the development of Korean tourism industry status quo and problems,analysis of the structure,policy and trend of South Korea China tourism service export trade with Japan and Thailand,and a comparison of the international competitiveness of tourism service trade,the international competitiveness of South Korea tourism advantages and disadvantages,and combined with the analysis of the factors affecting the results of South Korea the China tourism service export trade and the trend.Finally,according to the analysis results,we put forward some policies and suggestions to improve the service export trade of Korea to china.