Research On Quality Control And Application Of 3C Product Supply Chain Considering Green Investment And The Internet Celebrity Effect

With the rapid rise of home appliance industry,market demand is increasing and consumers have higher requirements.The 3C industry has a strong development momentum,attracting the attention of domestic and foreign academic circles.3C product supply chain quality control is more important in the operation and management of 3C product supply chain.The green investment of upstream manufacturers and downstream retailers to promote quality development has an important impact on the demand for 3C products.At the same time,the control cost caused by green investment seriously restricts the improvement of the overall benefit of the 3C products supply chain.How to integrate the characteristics of green investment and celebrity effect in the operation and management of the 3C product supply chain to conduct a comprehensive scientific research on the quality control of the 3C product supply chain has become an urgent problem to be solved.Therefore,this paper studies the manufacturer’s and retailer’s quality control in combination with green investment and Internet celebrity effect.On the basis of consulting the relevant literature of 3C product supply chain quality control,combined with the characteristics of green investment and celebrity effect,the main issues to be studied in this article are proposed:The quality control problem of 3C products supply chain considering green investment and celebrity effect.This paper mainly carries out the following two aspects of work:(1)Based on the actual background of the 3C products of the supply chain,build the basic model,3C quality control of supply chain in the manufacturer of green quality control scenario,distinguish between two different quality control situations in which retailers do not provide green logistics service investment and retailers provide green logistics service investment..Using the Stackelberg game theory and method was used to solve the model,the manufacturers and retailers of green investment and pricing decisions,with the result of equilibrium is analyzed and related conclusions.Finally,this paper analyzes the coordination of upstream manufacturers’ green investment and the improvement effect of the supply chain profit after coordination through the cost sharing contract.(2)The celebrity effect is introduced into the service quality control of 3C products supply chain,constructed a 3C product supply chain quality control model that considers green investment under the celebrity effect.Under the scenario of manufacturers making green investment under the celebrity effect,distinguish between two different quality control situations in which retailers do not provide green logistics service investment and retailers provide green logistics service investment..Using the Stackelberg game theory and method was used to solve the model,the manufacturers and retailers of green investment and pricing decisions,with the result of equilibrium is analyzed and related conclusions.Finally,this paper analyzes the coordination of upstream manufacturers’ green investment and the improvement effect of the supply chain profit after coordination through the cost sharing contract.(3)Shandong H Company was taken as the research object to conduct application research,collect relevant data and bring it into the 3C product supply chain quality control model considering green investment and celebrity effect for solution and numerical simulation.Finally,it analyzes the application effect of H company without coordination system and with coordination system.This will explain the rationality of the model constructed in this paper from the perspective of green investment and the practical application of the celebrity effect.This article fully considers the actual operating characteristics of the dual channel of the 3C product supply chain,and combines the influencing factors-such as green investment and the celebrity effect,the 3C product supply chain quality control model considering green investment and celebrity effect provides guidance and development direction for enterprises to make relevant decisions.