Problem Analysis And Improvement Measures Research On Retail Business Marketing Strategy Of Bank J Jinzhou Branch

In recent years,as foreign banks have entered the Chinese market,small and medium-sized joint-stock commercial banks have become stronger,domestic local banks have gradually expanded to join the market competition,and so on.State-owned commercial banks and their competition have entered a fierce stage,leading the domestic market.Times have quietly disappeared.Jinzhou Branch which is the second-level branch of J Bank,state-owned bank,has poor marketing segmentation capabilities,Insufficient pricing power and serious homogeneity,Insufficient pricing power in state-owned banks,inadequate transformation of outlet channels,and imperfect performance evaluation mechanism.And other issues.In order to reverse the unfavorable situation as soon as possible and achieve the business development goals,help J Bank Jinzhou Branch outlet retail business to increase market share,help to identify key issues in J Bank’s;retail business marketing strategy,and then propose corresponding improvement countermeasures.This article applies marketing theory to analyze the external environment of J Bank Jinzhou Branch’s retail business marketing with several ways,such as literature research,survey analysis,inductive analysis and so on;analyzes J Bank Jinzhou Branch’s retail business marketing strategy issues;and proposes the corresponding Improvement countermeasures.This paper studies the outstanding problems of the retail marketing strategy of the outlets of J Bank Jinzhou Branch,aIn recent years,as foreign banks have entered the Chinese market,small and medium-sized joint-stock commercial banks have become stronger,domestic local banks have gradually expanded to join the market competition,and so on.State-owned commercial banks and their competition have entered a fierce stage,leading the domestic market.Times have quietly disappeared.As the second-level branch of state-owned bank,J Bank Jinzhou Branch has poor marketing segmentation capabilities,single product structure and serious homogeneity,lack of competitive pricing in state-owned banks,inadequate transformation of outlet channels,and imperfect performance evaluation mechanism.And other issues.In order to reverse the unfavorable situation as soon as possible and achieve the business development goals,help J Bank Jinzhou Branch outlet retail business to increase market share,help to identify key issues in J Bank’s retail business marketing strategy,and then propose corresponding improvement countermeasures.This article applies marketing theory,using literature research,survey analysis,inductive analysis,and other methods to analyze the external environment of J Bank Jinzhou Branch’s retail business marketing;analyzes J Bank Jinzhou Branch’s retail business marketing strategy issues;and proposes the corresponding Improvement countermeasures.This article studies the outstanding problems in the marketing strategy of J Bank’s outlet retail business.It can be seen that its existence:poor market segmentation and target market selection capabilities,insufficient product innovation capabilities,lack of competitive pricing by state-owned banks,narrow outlet channel coverage,and single customer marketing methods,The level is not high,the performance evaluation mechanism is not perfect,the marketing team is insufficient,the public-private integration is poor,and other related problems are proposed.And the evaluation mechanism to link marketing performance with performance,the establishment of a comprehensive marketing team,internal control guarantees,The technical support of the precision marketing system and the strengthening of public-private linkages have effectively improved customer experience,satisfaction and loyalty,thereby achie ving the ultimate goal of rapid and substantial growth in performance.This article analyzes the problems in the retail business development of each branch of J Bank Jinzhou Branch,analyzes the reasons,and suggests solutions that have important meaning for its future business development and marketing goals.