Research On Retail Outlets Marketing Improvement Strategy Of Changsha County Tobacco Company

China's tobacco industry adopted a policy of exclusive dealing, cigarette production enterprises in accordance with market demand to determine the total cigarette production within our scope; business enterprises into a unified cigarette sales distributors. Our processing cigarette, raw material procurement, logistics and retail sales of cigarettes every aspect of the formation of a strict franchise system. As tobacco commercial enterprises under the protection of the tobacco monopoly law, it is currently in the leading position in the industry chain. Cigarette retail terminal is part of the end of the marketing channels, directly facing all cigarette consumers a good retail terminal performance fully determine the success of the overall marketing. Strengthening retail terminal building research, careful analysis of the development of retail business conditions change, focusing on retail customers business guidance to ensure that the legitimate interests of retail customers, retail customers to promote stability and enhance the level of management, the establishment of new passenger and my relationship is an important measure to achieve the level of cigarette marketing.This paper reviews existing customers valuation theory, basic theory of marketing channel terminal management theory, retail terminals, the external environment of Changsha County tobacco company retail outlets were analyzed, including macro-PEST analysis, industry analysis, the impact of the external environment. Then, the internal environment of Changsha County tobacco analysis, including market overview, status of the retail terminal building, Changsha County cigarette market investigation and analysis of consumer behavior, Changsha County, retail and other problems in the terminal building, and the actual questionnaire data were evidence. Questionnaire conclusions reveal current Changsha County tobacco company presence in retail terminal management and service work in the state. Finally, the Changsha County tobacco retail outlets proposed marketing improvement strategies, including tobacco companies customer value evaluation system design, according to customer value assessment system for existing customers market segmentation based on pyramid-shaped cigarette and then put forward the sustainable development of the retail terminal layout and image-building strategies proposed retail terminals, retail Terminal Services policy, the retail terminal price management strategies.According to the future direction of the overall development of the tobacco industry, with the service requirements of modern retail terminals, proposed improvements related policies and measures. Strategies proposed to speed up the construction in line with the market economy with a strong cigarette retail outlets timeliness and relevance to help tobacco distribution companies to strengthen market control, improve market competitiveness.