Research On The Influence Of Internet Use On The Entrepreneurial Quality Of Rural Residents

At present,our country’s economy is in the stage of "new development",the rural economy as an important part of the national economy development,has an important role in promoting the economic development transition and increasing the speed of economic development.The diversification of rural residents’ choice of entrepreneurial behavior is an important choice to stimulate the new vitality of agriculture and rural development,and also an important way to increase rural residents’ income.In order to stimulate the enthusiasm of rural residents for entrepreneurship and employment,the government has introduced a number of policies to support the development of innovation and entrepreneurship in rural areas.However,due to the entrepreneurial situation and the lack of entrepreneurial information and other factors,the entrepreneurial enthusiasm of rural residents is not as high as expected.At the same time,China has gradually entered the era of information economy with Internet as the core,which has provided good entrepreneurial opportunities for rural areas.So,does the embedding of the Internet affect the entrepreneurial quality of rural residents?Under the double background of "mass entrepreneurship and innovation" and the rapid development of Internet technology,this paper takes rural residents as the research object,and on the basis of combing relevant theories and literature,conducts an in-depth study on the influence mechanism of Internet use on the entrepreneurial quality of rural residents,trying to answer whether Internet use will affect the entrepreneurial quality of rural residents.If so,what "role" does social network play in the process of Internet use affecting the entrepreneurial quality of rural residents?The main conclusions of this thesis are as follows:(1)The analysis of the current situation of rural residents’ entrepreneurship is as follows:the number of people participating in the entrepreneurship of "employer" and "selfemployment" is gradually increasing,the age of rural residents is concentrated in middle age,the proportion of male "employer" and "self-employment" is higher than that of female,and the ability of entrepreneurs is generally not high;Rural residents face difficulties such as lack of funds,insufficient policy support and lack of management experience.(2)Internet use has a significant positive impact on the entrepreneurial quality of rural residents.Probit model was used to empirically test the effect of Internet use on the entrepreneurial quality of rural residents,and it was found that compared with rural residents who did not use the Internet,the rate of "employer" entrepreneurship and "self-employment" entrepreneurship of rural residents who used the Internet was higher.After overcoming the "self-selection" problem by using PSM model,this conclusion is still significantly valid.(3)Social network plays an intermediary role in the influence of Internet on the entrepreneurial quality of rural residents.Using the "annual gift and gift expenditure of rural residents" as the proxy variable of social relationship network,the mediating role of social relationship network in the influence of the Internet on the entrepreneurial quality of rural residents was empirically tested by using the intermediary effect model.The results show that the use of the Internet can effectively expand the social relationship network of rural residents,thus having a positive impact on the entrepreneurial quality.(4)Rural residents’ migrant work experience,the number of family members,years of education and professional skills are positively correlated with the entrepreneurial quality of rural residents;The ownership of financial products and the distance from the county government are negatively correlated with the entrepreneurial quality of rural residents.(5)The policy suggestion of this thesis is to improve the household registration system and promote rural residents to work in cities and start businesses back home;Promote rural residents to establish social platforms and use social network to promote entrepreneurial activities choice;Improve entrepreneurship training,optimize the environment for entrepreneurship,and encourage rural residents to find jobs and start businesses;The use of Internet technology to break through the entrepreneurial choice barriers of rural residents.