Analysis Of China’s Resident Consumption Potential Measurement And Regional Differences

In the report,it is pointed out that expanding domestic demand is very important in future economic growth.In the report,it is emphasized that the income and consumption level of the Chinese people have reached a new stage,and the people’s demand for health,education,environment,culture and high-quality products and services is increasing after the basic material life is satisfied,but the supply for this area has not yet kept up.The ultimate goal of production is consumption,which as one of the main driving forces drives the country’s economic growth,and the consumer demand of the population is extremely important for the development of the national economy.China’s consumption potential and consumer market are huge,and in the context of the current per capita disposable income continues to rise,residents’ consumption needs are gradually not satisfied with just maintaining food and clothing,and thus gradually have a higher pursuit of spiritual civilization.However,since the reform and opening up,the overall consumption level in China is low,and in such a context,the study on the release of consumption potential is particularly important.Accordingly,this paper studies the consumption potential of Chinese residents and regional differences using data from 31 provinces and cities in China from 2017-2021.Firstly,the concept of consumption potential is defined,and a clear understanding of the measurement of consumption environment,consumption ability and consumption expenditure of consumption potential is constituted under the support of consumption theory;secondly,a consumption potential measurement system including three primary indicators and eighteen secondary indicators is established to measure the consumption potential of 31 provinces and cities in China from 2017-2021 with reference to the studies of other scholars,and the Finally,China was divided into eight economic zones,and the Thayer index was calculated by the Thayer index method and the results were decomposed to analyze the differences in consumption potential among and within the eight economic zones.The analysis results show that(1)China’s consumption-income ratio shows a significant downward trend,from 71%in 2017 to 61%in 2021,indicating that more and more people choose to reduce consumption to increase their ability to fight against risks.(2)The top provinces and cities in the consumption potential index,such as Beijing,Shanghai,Tianjin,Zhejiang and other provinces and cities in the northern coastal integrated economic zone and the eastern coastal integrated economic zone,account for more of them,while most of the bottom provinces and cities,such as Guizhou,Qinghai,Tibet and Gansu,are in the greater southwest integrated economic zone and the greater northwest integrated economic zone.(3)Beijing,Shanghai and other first-tier cities have poorer consumer environment performance.In addition,over the analysis of the results of the Thayer Index found that:(1)the main reason for the regional differences in China’s consumption potential index is the inter-regional differences.(2)The southern coastal integrated economic zone has larger intra-regional differences compared to others.In order to promote the release of consumption potential,this paper puts forward the following three suggestions:optimize the consumption environment and reduce the burden of residents;promote the integrated development of the southern coastal integrated economic zone and the northern coastal integrated economic zone;and develop traditional leisure industries and new leisure industries in an integrated manner.