Based On The ASEB Of Xingtai Rural Experience Tourism Development Strategy Research

With the improvement of living standards,people in the pursuit of the spiritual level also in ascension,tourism as an important way of leisure entertainment,gradually attract increasing Numbers of tourists,and the country has become urban residents on the preferred destinations.Attaches great importance to the tourism industry in our country,especially the development of rural tourism,in recent years,the government has invested heavily in rural tourism,through the development of rural tourism promoting rural areas out of poverty to become rich.Xingtai of rural tourism under the support of the government got rapid development,has achieved preliminary results.But at the same time,xingtai rural tourism also exist many problems,such as the high similarity of tourism products,tourist attractions management does not reach the designated position,low management benefit,etc.Therefore,study of xingtai rural experience tourism development strategy,has the vital significance.This article is based on the ASEB grid analysis,standing under the perspective of experience,from the perspective of tourists,research the developing strategies of xingtai rural experience tourism,through the questionnaire survey and field interviews to tourists,using the correlation analysis found ASEB grid analysis of four dimensions,activities,environment,experience,and there is a significant positive correlation between visitors'satisfaction,using multiple linear regression analysis,understand to the active influence on tourists' satisfaction degree is the largest.Further combined with qualitative analysis,the use of ASEB grid analysis,respectively from the activity,environment,experience and gains suggest four perspectives:first,planning topic planning of tourism activities.Secondly,from the xingtai tourism area construction,beautify the rural environment,improve staff quality and strengthen the propaganda and education in four aspects to build tourism environment.At the same time,from the "test",to strengthen the construction of project experience and policy to seize opportunities,create impressive tourists experience.Finally from establishing the feedback mechanism,collect feedback after swimming and increase in visitors to the natural landscape of awareness to increase tourist income.