Study On Pesticide Application Reduction Intention And Influencing Factors In Rice Growers In Dongting Lake Area

In recent years,affected by industry and agriculture,the ecological pollution in Dongting Lake area is serious.The lack of awareness of pesticide reduction application among rice farmers makes the phenomenon of pesticide abuse widespread,leading to the frequent occurrence of quality and safety problems of rice.As the subject of pesticide application,the subjective willingness to reduce pesticide application directly affects the amount of pesticide application.Therefore,the study on the reduction of pesticide application in Dongting Lake area can reduce the current situation of pesticide application in rice farmers in Dongting Lake area,which is of great significance to alleviate the problems of food quality and safety and environmental pollution.This paper,on the basis of academic research of scholars at home and abroad,the concept of rice farmers,pesticide reduction intention definition,combined with the planning behavior theory,externality theory,theory of production factors,with the research area,through the questionnaire survey method of dongting lake,Yiyang,Yueyang county,and a town,and interviews and field records of 300 effective questionnaire processing and descriptive statistical analysis,the current situation and the reduction of pesticide reduction and survey.And empirically analyzed the data by using a binary logistic model,The influence of three factors:behavior attitude,subjective norms and perceived behavior control,on the reduction of pesticide application was explored,Specifically subdivided into 17 influencing factors,Finally,the educational level factor,Whether they have participated in agricultural insurance factors,Whether you have participated in the training factors,Factor of understanding of the national "three reduction" policy,The influence degree of pesticide price on pesticide purchase positively affects the willingness of rice growers to reduce pesticide application,It shows that the behavior attitude,subjective norms and perceptual behavior control of rice growers positively affect the willingness of rice growers to reduce pesticide application.According to the analysis results,this paper proposes to strengthen the education level of rice farmers in Dongting Lake District,establish and improve the agricultural production insurance system,improve the awareness of rice farmers;establish the concept of green development,strengthen the technical training of drug reduction and efficiency;increase policy publicity,enhance rice farmers’ understanding of pesticide reduction;increase the financial subsidy of pesticide reduction and protect the interests of farmers.