Research On Investment Value Of Listed Companies In Internet Industry Based On Entropy Weight Topsis Model

Facing the promotion of national policy and huge market demand,the investment prospect of internet industry has attracted the attention of investors.In this paper,the investment value of 90 listed companies in the 2021 industry from 2012 to 2021 is taken as the research object,and the investment value theory of domestic and foreign enterprises is systematically combed,finally,the TOPSIS model of entropy weight can meet the needs of the objective science of investment value evaluation.Then,the concept of Internet industry is defined,and the macro-PEST,mid-level industry and micro-company factors that affect the investment value of Internet industry are expounded Collecting and collating the financial data and important business information of the 90 listed companies in the 2021 industry from 2012 to 2021,this paper constructs an investment value evaluation index system of the listed companies in the Internet industry,it is divided into 8 first-level indexes and 26 second-level indexes,which cover the core content of the company’s financial information,the index weight,the Comprehensive Evaluation score and the Comprehensive Evaluation Rank are calculated.By using Spearman correlation test with P/E ratio and compound growth rate of next three years net profit,this paper proves that the evaluation of the investment value of the listed companies in Internet industry based on the TOPSIS model of entropy weight is consistent with the judgment of the current investment operation and the judgment of the future investment value,which has theoretical basis and practical operation significance.It is found that the development of Internet industry is characterized by two-level differentiation effect,high investment,high risk,heavy capital,light assets,and increasing economic effect Listed companies in the Internet industry should focus on improving their operational capacity,debt servicing capacity,growth capacity and innovation capacity.During the 10-year development of the Internet industry,40 companies have completed ipos,and the volume of the industry is growing rapidly.19 listed companies have been or are being marked with St or*ST,confirming the high-risk characteristics of the industry,it shows that the management quality of listed companies has not improved significantly.Through cluster analysis,we find that there are 15 white horse stocks and 13 growth stocks in Internet industry,and we recommend 4 listed companies marked with St or*ST to be the target companies of M&A.The development trend of the Internet industry will deepen the vertical field and combine it with industry,agriculture and green energy,but it will continue to be characterized by high investment and high risk for some time to come,and the long tail effect will be aggravated due to the rise of industrial barriers,the model of"Enclosure of land by capital" and government regulation have a fierce conflict.Finally,the author puts forward some suggestions to the 7 vertical industries in the Internet industry in the aspects of Financial Management Ability and R&D of Science and Technology In view of the system supervision and the prevention monopoly domain,proposes the ponder and the suggestion to the Internet profession supervision.In addition,on the basis of the conclusion of this paper,the Improvement Direction of the research on the investment value of Internet industry is put forward.