Research On The Development Strategy Of Wanqingyuan’s Smart Elderly Care Business

With the rapid growth of the elderly population,my country’s population aging has entered a period of rapid development,and the issue of elderly care has become a hot social issue that needs to be resolved urgently.Different from the traditional old-age care model,the smart old-age care model combines 5G,big data,cloud computing,Internet,Internet of Things and other technical means to meet the needs of the elderly and provide real-time,fast,efficient,and intelligent service experience.It can effectively improve and improve the quality of life of the elderly,and at the same time,it can further highlight the value and role of elderly care services.In recent years,the elderly care work has been highly valued by relevant state departments,various policies have been continuously implemented,and the smart pension industry has also ushered in a period of fast development.In order to accurately and effectively carry out research on the development strategy of smart elderly care,the paper combines the case of Wanqingyuan to conduct in-depth research and analysis on the development strategy of the elderly care institution.Starting from the theoretical basis of smart elderly care,it analyzes the external environment of the smart elderly care industry and the internal operation of the enterprise.Analyze the strategic environment of the situation and the development of smart elderly care business,and use the most common PEST method in scientific research to analyze the actual situation at the macro level.In addition,in order to analyze the current situation of industry competition,the Porter Five Forces Model is also introduced.Among them,the SWOT method is used to evaluate the status quo at the environmental level,and finally based on the analysis results,the target market positioning,business system construction,and development strategy selection are carried out,from adjusting the organizational structure,increasing market expansion,and fully implementing talented enterprises.In terms of strategy,emphasis on the construction of corporate culture,and emphasis on the construction of service brands,it puts forward the countermeasures and suggestions for the implementation of the Wanqingyuan smart elderly care business strategy.