| China is in an important opportunity period for the implementation of cultural development strategy,and the digital economy has spawned various new business forms.With the help of efficient dissemination of the Internet,"voting" has further enhanced its cultural and commercial value and is widely used in public opinion surveys,cultural publicity,commercial promotion and other activities.However,at this stage,most of the event organizers in China(governments,public enterprises,banks,schools,associations and their internal organizations,individuals,etc.)face two major problems: one is the lack of professionalism in organizing large-scale voting and selection activities,and the other is the difficulty in the application of voting and selection activities on the Internet.Sichuan A Mi Cloud Technology Co.,Ltd.(hereinafter referred to as A Mi Cloud)identified business opportunities and launched the "Cool Selection" entrepreneurial project,aiming to provide convenient and professional voting and selection services for the event organizers by using digital technology.Firstly,the company clarified its position through the investigation of environment,market and competition.Secondly,centering on the concept of "Internet plus Voting" selection service,the company constructed a business model of "platform" enterprises,and took the "Voting" activity as the starting point,through the formulation of seven marketing strategies,namely,service/product,price,channel,promotion,personnel,physical display,and process control,the company conducted resource integration to further expand the revenue channels.Thirdly,based on its own development plan,the company conducts financial prediction and analysis in combination with the actual situation.Fourthly,the company proposed countermeasures against the risks faced in the process of entrepreneurship and development;Finally,the company analyzed the feasibility and limitations of the "Cool Selection" project.I hope that the entrepreneurship plan of A Mi Cloud will provide scientific guidance for its establishment and the realization of its business objectives and provide meaningful reference for the same type of start-ups with the goal of mutual benefit. |