X Company's Business Plan Based On The O2O Model Of Community Service Platform

In recent years,with the acceleration of urbanization process in China,urban communities and community facilities system has been further improved,however,community business problems is gradually stand out,On the one hand,community service ratio is not balanced,which leads to excessive competition between the same service provider,at the same time,results in the deletion of other community services required to community residents;On the other hand,with the rapid development of e-commerce in recent years,the online shopping has become the new norm,which brings great challenges to traditional service providers,no source means not survive,it will cause serious impact on the economic community at the long run.In view of this paper will analyzed community business from the following six aspects on account of O2 O mode,trying to find business opportunities in the community found:(1)Discovery problems and potential opportunities that exist in the industry; (2)Provide what kind of products / services to solve this problem; (3)How will make the product / service awareness and use to the majority of consumer; (4)What we need to build a team, what kind of culture to promote team; (5)How much money to make our team and business start-up and operational how the follow-up financing to help the team move forward;(6)How to face the risks involved in.This paper adopts a comprehensive theoretical knowledge of marketing,strategy,human resources and finance and other related disciplines,planning comprehensively the strategic positioning,development direction and business model of the community service platform.This paper analyses the industry by applying the industry's five forces model and SWOT to determine the strategic direction;using STP tool for market segmentation and positioning,and adopting the 4P theory to develop marketing strategies;designing the function and technical architecture of the community products in the light of market segmentation and marketing strategy;The realization of the above-mentioned work needs to have a strong combat team to achieve,and a healthy cash flow to be ensured in the whole operation,at the same time,analyses risk by the probability to develop response plans.In summary,this paper hopes this business plan being writed by creating community service platform can help the community commercial economy through the O2 O servicebeing provided by community service platform,which will make a community of users from online to offline to consume,at the same time,the accumulation of consumption data can provide reference value for the future of the community facilities in the long run.