Research On Consulting Business Development Strategy Of HBT Company

After more than 30 years of reform and opening up,China’s construction engineering consulting business has undergone rapid development,and has gradually become market-oriented and professional,and has produced early-stage construction engineering investment consulting,construction engineering survey and design,bidding agency,and construction engineering Different subdivision consulting fields such as supervision,cost and project management.Under these consulting service formats,various types of professional consulting service companies have been developed,and they are engaged in services of different natures at all stages of the entire engineering consulting process.In recent years,the state has discovered problems in the engineering consulting service industry and has provided a series of policy support to encourage the development of the industry.Since 2017,the state has issued a series of policies to support the acceleration of industrial upgrading;it is necessary to strengthen enterprise innovation and start to cultivate from the traditional engineering consulting business to the whole process.The research content of this article is mainly the research of enterprise development strategy,combined with the current industry development background,the current business situation and development model of HBT company are described in detail,including the market positioning of HBT company,the overview of enterprise planning,and the focus is on the current market environment.Under the background,it is necessary and feasible for the enterprise to develop the whole process engineering consulting business sector.First,based on the existing PEST theoretical basis of strategic management,analyze the various external environments of HBT company,and introduce the background of the development and cultivation of the whole process engineering consulting business.Secondly,through analyzing the internal environment of HBT company,analyze the resource capacity of HBT company’s business development,and get the core competitiveness of HBT company’s market competition.Finally,through the SWOT analysis model,conduct a targeted analysis of the HBT company,conduct a strategic analysis on it,select a suitable strategy and find a path to achieve the strategy,and then make the HBT company actively embrace reform and upgrade,and enter the entire process of engineering consulting business development.,Make relevant diversified and differentiated development strategic choices at the level of company strategy and competitive strategy,and analyze and formulate implementation strategies and strategic safeguard measures from the aspects of organizational structure,technical strength,marketing,and risk response.