Research On The Driving Mechanism And Cultivation Path Of Rural Tourism Public Service In Urban Suburbs

Due to the advantages of locations and resources,the tourism industry in urban suburbs has ushered in great opportunities for development with the support and promotion of the rural revitalization strategy and vigorous and rapid development of rural tourism.Tourism public service is an important part of the construction of rural tourism destinations,what factors drive,how to drive the development of rural tourism public services,and how to improve the quality of rural tourism public services and better promote the sustainable development of rural tourism are worth thinking.Based on the above background,this paper mainly adopts the train of thought system of "exploration-modeling-demonstration-advice".(1)Exploring.With the support of public goods theory,new public service theory and service innovation theory,combined with the relevant research on rural tourism,rural tourism public service and driving mechanism at home and abroad,construct the theoretical basis of research work;(2)Modeling.The evaluation system of urban suburban rural tourism public service has been established,which includes two subsystems,eight driving factors and44 evaluation indicators.On this basis,the weight of each index is determined by issuing expert weight consultation questionnaire and using AHP analytic hierarchy process.(3)Empirical analysis.Taking 10 typical rural tourism destinations in the suburbs of Taiyuan as cases,using multi-layer objective linear weighting method to comprehensively evaluate the driving force indexes of each case,and construct the driving mechanism.(4)Advice.On the basis of systematically summarizing the above-mentioned theory and empirical analysis,this paper puts forward some suggestions on the optimization and control of the driving force system of suburban rural tourism public service in Taiyuan City.It provides a feasible cultivation and optimization path for the sustainable development of rural tourism destinations in the suburbs.The main conclusions of this study are as follows:(1)The internal driving force is the main driving force for the development of rural tourism public services;In the internal drive subsystem,financial support,human scale and material resources have relatively balanced influence,while administrative management has less influence;In the external drive subsystem,consumption demand is the most critical factor,and the influence of infrastructure,industrial scale and economic development drivers is relatively weak.(2)The overall development of rural tourism public services in the case area is in a good range,but the development gap between different regions is large;The development of rural tourism public services in each case area is dominated by internal driving forces,but the leading driving factors are not the same.(3)The development of rural tourism public services in the suburbs of Taiyuan City is the result of the combined action of internal and external driving forces.The eight driving factors act on the driving forces respectively and form the whole driving mechanism.The innovation of this paper is as follows:(1)Research perspective.Different from the previous research on the separation of destination and tourist source,this paper is based on the suburban rural tourism destination,and innovatively puts the demand and supply of rural tourism public services on the same platform.(2)Research content.At present,the existing research at home and abroad mainly focuses on the connotation,experience,tourist satisfaction and other aspects of rural tourism public services.The existing results of research on the driving mechanism are rare.This paper scientifically constructs the evaluation index system of the driving force of rural tourism public services,empirically analyzes and explores the driving mechanism.(3)Research methods.Using the combination of qualitative analysis and quantitative analysis,using AHP analytic hierarchy process,multi-level objective linear weighting method and other quantitative analysis methods,this paper comprehensively evaluates the driving force indicators of rural tourism public services,and constructs its cultivation path with the help of qualitative analysis.