Research On The Development Of Rural Leisure Tourism In Dazeshan Town, Pingdu City Based On Tourist Satisfactio

With the rapid development of rural tourism,rural leisure tourism presents in front of the public with a new model and becomes another major driving force of rural revitalization.Rural leisure tourism integrates agriculture,culture,tourism,education and other aspects,expands the new functions of agriculture,optimizes the industrial structure,and is conducive to promoting the construction of new countryside.At the same time,it also plays a positive role in inheriting traditional culture and red culture,which is an important way of promoting the economic development for rural areas.In Qingdao Pngdu,Dazeshan Town is a major agricultural town and tourism town,because of its unique geographical and climatic environment,rich in excellent agricultural products,such as grapes and cherries.It is an important grape production and wine making place in China,at the same time,it has rich natural resources and rich historical and cultural heritage,providing an excellent foundation for the development of rural leisure tourism in Dazeshan Town.This paper uses the mode of literature research and field research to study the development of rural leisure tourism in Dazeshan Town from the perspective of tourist satisfaction,which is mainly divided into seven chapters.Firstly,the actual situation of Dazeshan Town is investigated,the development status of rural leisure tourism is understood,and the relevant literature of rural leisure tourism and tourist satisfaction at home and abroad is summarized by combing and summarizing,relying on the existing theoretical research,and constructing a theoretical model and evaluation index system according to the actual situation,including 13 third-level indicators and 27 fourth-level indicators.Secondly,according to the scale indicators to design the questionnaire,the collected questionnaire data for reliability and validity analysis,descriptive statistical analysis,difference analysis and IPA analysis,the research conclusions mainly include: the overall reliability and validity of the questionnaire are high,tourists’ expectations before travel and post-travel satisfaction are also relatively high,but the number of people who feel that the general also accounts for a quarter,so there are still many shortcomings,through the paired sample t-test to find a significant difference between the importance of perceived quality and perceived value and satisfaction.The average importance value was higher than the average satisfaction,and then the IPA analysis visually showed the main factors affecting tourist satisfaction in the development of rural leisure tourism in Dazeshan Town,among which it is necessary to focus on improving the hygiene of the catering environment,dining and waiting,rural environmental sanitation,diversity of entertainment projects and public toilet hygiene in the fourth quadrant.Finally,according to the empirical analysis conclusions,countermeasures and suggestions are put forward,such as enhancing the characteristics of rural leisure tourism accommodation,improving the environmental sanitation quality of rural scenic spots,improving the service level of rural leisure tourism,enriching rural leisure tourism and entertainment activities,and increasing the publicity of rural leisure tourism.