Research On The Brand Construction Of Rural Tourism In Laoshan District, Qingda

At present,rural tourism across the country is developing rapidly,and all are vigorously cultivating rural tourism brands,which has promoted the transformation and promotion of rural tourism.The branding of rural tourism is not only to promote the benign development of rural tourism,but also an important link to promote the iterative upgrading of rural economy and promote the rural revitalization strategy.With the rural reform and opening up for more than 40 years,the rural economy has made rapid progress.At the same time,the construction of tourism brands in rural areas needs to be improved more,and the tourism products and tourism marketing methods in rural areas still have serious homogenization problems.The brand construction of rural tourism is uneven and cannot meet people’s demand for high-quality cultural consumption.This paper in laoshan district as the research object,laoshan district is located in the southern Shandong peninsula,Qingdao,laoshan district environment is very pleasant,laoshan part of the street was famous funding,but with the reform and opening up,the market economy gradually development and laoshan people’s hard work,positive entrepreneurship,finally get rid of the hat of "poverty",created the poor,remote,high altitude rural tourism development miracle.In the past ten years,when the rural tourism in Laoshan District faces difficulties and bottlenecks,it is based on developing all-region tourism through industrial transformation.Although tourism has become the second pillar industry after finance in Laoshan District,it has not formed brand characteristics and its memory is not strong.Finding out the problems of rural tourism brand construction in Laoshan District and how to promote the construction of rural tourism brand in Laoshan District will be the key points of this article.This paper is mainly through the use of questionnaires,field survey and other methods,Combined with the theories of brand construction,tourism life cycle and other theories,the analysis of rural tourism brand construction,Then summarize the problems existing in brand building from the professional perspective of visiting tourists and practitioners,Conduct a comprehensive analysis of rural tourism in Laoshan District,In view of the problems in the development stage,such as unclear brand identification,unclear target market positioning,single type of tourism product development,weak marketing product communication ability,lagging brand service level,lack of talent team construction and so on,Put forward to strengthen the brand awareness,Create a personalized and exclusive tourism brand image,strengthen the diversified development of tourism products,Expand the customer source market and make use of the "Internet+",Strengthen the publicity of its brand,Improving the relevant tourism infrastructure of rural tourism in Laoshan District and improving the service attitude are in line with the development of Laoshan District and improving the rural tourism brand construction of Laoshan District,To promote the better development of rural tourism in Laoshan District,At the same time,the rural revitalization strategy can be better implemented.