Risk Analysis Of Fresh Agricultural Product Supply Chain Under The New Retailing Of The “Meetall”

The "New Retail Model" closely integrates online and offline synchronous sales of goods with the logistics system,and also puts forward higher levels of demand for supply chain and logistics.With the improvement of people’s living standards and the rapid development of the internet,online businesses in various industries are gradually maturing,and people’s demand for fresh agricultural products such as fruits and vegetables,meat,and aquatic products continues to grow.To this end,Meet All Supermarket has launched a new retail model of "Meet All Arrives Home",established relevant We Chat mini programs and apps with the same name,providing residents with online ordering,offline delivery and other services.Meanwhile,due to the vulnerability of fresh agricultural products and their high supply chain risks,this article studies the supply chain risks of fresh agricultural products at Meet All Supermarket under the new retail model.Through field research,literature analysis,and data calculation,a supply chain risk evaluation index system was constructed,and the quality function deployment model was used to control supply chain risk.This article analyzes the actual situation and current situation of Meet All Supermarket,and the work done is as follows:(1)Identification of risk factors and construction of risk indicator system.Identify the risk factors that affect the fresh agricultural product supply chain of Meet All Supermarket under the new retail model,and identify the main secondary indicators that affect each level of risk.Divide risk factors into 8 primary indicators: online platform,fresh agricultural product information,external factors,supermarket factors,orders and procurement,warehousing and sorting,inventory and distribution,and billing and after-sales.Through the analysis of the above primary indicators,32 secondary indicators were identified,completing the construction of the risk indicator system.(2)Establish a risk assessment system and analyze and evaluate the identified risk indicators.Determine the weights of each risk and analyze the weak links of supply chain risks,and establish an evaluation model based on field research and questionnaire survey data.The evaluation and analysis results show that under the new retail model,the supply chain risk of fresh agricultural products at Meet All Supermarket is at a high level.The risk ranking of each link is: fresh agricultural product information>warehousing and sorting>line platform>external factors >supermarket’s own factors >inventory and distribution>checkout and after-sales>orders and procurement.(3)Conduct risk control based on quality function deployment and propose improvement measures.Based on the risk assessment and quality function deployment model,classify and integrate the corresponding weights of various improvement measures according to human,machine,method,and environment.From the data,it can be seen that the improvement measures include "improving the professional level and efficiency of personnel","clarifying personnel division of labor and specific responsibilities","improving the user experience of mini programs and apps","informatization level",and "improving the timeliness of delivery".Based on this,specific measures have been proposed to effectively control the supply chain risks of fresh agricultural products under the New Retail Model.