Research On The Impact Of Mixed Ownership Reform On The Performance Of Joy City Real Estate Company

State owned enterprises play an important role in China’s economic structure.On March 5,2018,the first session of the 13 th National People’s Congress pointed out the need to steadily promote the mixed ownership reform of state-owned enterprises,thus opening the curtain on the mixed ownership reform of state-owned enterprises.Before carrying out mixed reform,state-owned enterprises need to customize a set of reform plans based on their own development needs and the actual situation of their industry,in order to make the progress of mixed reform more rapid.There are relatively few enterprises in the real estate industry that are undergoing mixed ownership reform.Therefore,studying the impact of mixed ownership reform on the performance of Joy City Real Estate Company can provide some reference for real estate enterprises in China that are undergoing mixed ownership reform.The paper adopts Joy City Real Estate Company as the research object,organizes the research on the impact of domestic and foreign scholars on the performance of mixed reform enterprises,and elaborates on the methods of mixed reform and the concepts and methods of financial performance.Introduce the background and process of the mixed reform of Joy City Real Estate,with a focus on analyzing the financial performance of Joy City Real Estate.Using financial indicator analysis and economic value added analysis as auxiliary methods,comprehensively analyze the impact of the mixed reform on the financial performance of Joy City Real Estate Company;Analyze the impact of mixed reform on the performance of Joy City Real Estate Company from the perspective of nonfinancial performance,including product and service quality,brand premium ability,human resource utilization rate,and risk resistance.Finally,propose relevant suggestions.By analyzing the financial and non-financial performance of Joy City Real Estate Company,suggestions are proposed:(1)The reform of mixed ownership has a positive effect on the improvement of Joy City Real Estate’s performance;In terms of financial performance,it can be concluded from the analysis of financial indicators that the company’s profitability and debt paying ability have been improved after the mixed reform;From the analysis of the economic value added method,it can be concluded that the change in the weighted capital cost rate after the mixed reform is not relatively significant;In terms of non-financial performance,Joy City Real Estate Company has improved its brand value,service quality,and human resource utilization efficiency;(2)After the mixed reform,Joy City implemented a light asset operation model without the need to obtain land through financing,thus increasing the proportion of working capital,reducing the company’s financial risks and enhancing the company’s operational efficiency;(3)Reasonably evaluate the financial risks existing in Joy City after the mixed ownership reform;Manage short-term debts well,ensure sufficient working capital,and prevent fund shortages due to debt repayment restrictions,which may have adverse effects on the company’s long-term development.Therefore,in terms of enterprises,Joy City Real Estate should do a good job in assessing financial performance indicators,integrating enterprise resources,and improving enterprise competitiveness;While outputting advantageous resources,strengthen the management of non-financial indicators to enhance the core competitiveness of enterprises after mixed transformation.